Straight Talk Blog
Ted RubinTed Rubin on Empowering Your Employees ~via @Dynamic_Signal
Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. Ted is one of the most social CMO’s out there, and as anyone know knows him will tell you, it’s all about relationships! #RonR Ted is passionate about...
Future Retailers Will Be Digital Platforms ~guest post via @Katadhin
Quick, think of the last product you bought online, did you go directly to a retailer, or did you search on Google, Facebook or Pinterest? Its likely that you either used search or went directly to Amazon. Last holiday season, over 50% of ecommerce growth went to...
Nurturing B2B Relationships On Social Media
Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie...
How To Be Social And Attract Raving Fans With Ted Rubin ~via @borjafat [audio]
Via Borja Obeso: We would all like to easily attract traffic from social media that buys our products and services just because we are selling them. But not everyone is born with the gift of being easily likeable. However, Ted Rubin comes on the show today to show you...
Social Listening is Finally Getting Some Play
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social...
“He Said, Red Said” – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
"He Said, Red Said" – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
"He Said, Red Said" – Special Guest: Ted Rubin ~via @vicki_fitch [audio]
Get #FitchSlapped! Join serial entrepreneur Vicki Fitch for He Said Red Said, a podcast that discusses social media, business, entrepreneurship and has a blast while doing it. Visit https://www.vickifitch.com to learn more about Vicki. On this special episode of "He...
How to Engineer a Great Customer Experience
Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the...
Connector, Relationship Builder, Speaker and a Really Nice Guy ~via @djdoug
Ted Rubin has more good advice on business than we could squeeze into 25 minutes, so we let him talk longer. Hell, Doug was begging Ted to stay on the show longer. Amazing info that you have to listen to on The Nice Guys today. The "F" bomb is dropped, Ted gets so...
Change Management is Hard, Here Are 4 Ways to Make it Easier
Before you attempt a big change in your company, whether it’s a brand overhaul or a systems change, make sure all who are affected know what you’re doing and why. Keeping your business running smoothly in a transition means addressing the needs of your employees...
Go With the Flow as You Grow ~via @Progressive
Growth is a key goal for any small business, but it’s important to pursue it through tactics that fit your long-term plan. Too much growth too soon often leads to a drop in quality, which makes that growth unsustainable. There are many challenges that come with growth...
Marketing Predictions 2016: 3 Thought Leaders Weigh In ~via @Workfront_Inc
If you’re like us, dear marketer, you’ve probably been in planning mode since October, already living mentally in 2016. Now the rest of the world has finally caught up with you. Yes, it’s true. The year 2016 has arrived and with it a new crop of challenges and...
Top 5 Tips For Explosive Return On Relationship ~via @JoelComm
Joel: My buddy Ted Rubin is a social marketing strategist and brand evangelist who really understands building relationships. In episode #47 of the Top 5 Scope, we discuss five tips for explosive return on relationship. About the Author Joel Comm is an Internet...
Use Digital Listening to Connect with Customers ~via @Workfront_Inc
When it comes to getting to know your customers, knowing how to “look people in the eye digitally” has never been more important. Picking up the phone is often the last option for most consumers today. They can get everything they need to make a buying decision online...
Is the Brand Love Affair with Snapchat Sustainable?
The buzz surrounding Snapchat for brands is definitely at a high decibel level. And just like other new social apps, there are lots of tutorials and how-to articles being created on a daily basis to show you how to get the most out of the platform. But what happens...
Don’t Miss @SMSummitIRL March 1-2, Interview ~via @irish_technews #SMSummitIRL
Very excited to be traveling to Dublin February 26th until March 4th. The warmth of the Irish community has been overwhelming and has caused me to rearrange my calendar to arrive a weekend early to enjoy more of their hospitality. If you are attending, feel free to...
Don't Miss @SMSummitIRL March 1-2, Interview ~via @irish_technews #SMSummitIRL
Very excited to be traveling to Dublin February 26th until March 4th. The warmth of the Irish community has been overwhelming and has caused me to rearrange my calendar to arrive a weekend early to enjoy more of their hospitality. If you are attending, feel free to...
Understanding the Risks (and Benefits) of Rebranding ~@Progressive
Running a successful small business often requires a willingness to take reasonable risks. If you wish to expand your business, introduce a new product or bring in new employees, there will always be some risk that the new “normal” won’t work as well as the old one....
The Real Story Behind #TedSockie ~via @oraclesocial
OracleSocial: Ok, I have to ask. What’s the deal with the socks? Do you plan your outfit around your socks? Ted: I’m playful. Socks have become part of my personal brand since 2010. It started because people noticed I was wearing funky socks at conferences. It creates...
Today's Social Media Challenge for Younger Generations
One of the biggest challenges for the younger generations today, in business and trying to make their mark by building their personal brands via social platforms, is that all their screw-ups and "young" mistakes are out in public display for everyone to see. When I...
Look Vendors and Partners in the Eye Digitally ~via @Progressive
People matter. As you work to grow your small business, the relationships you establish with those who help you run it play a major role in your success. You get to know some of them (like your employees) pretty well through everyday interaction; vendors and partners,...
The Groundbreaking Technology of #CES2016… Relationships! #RonR ~via @Katadhin
#RonR... Return on Relationship Wow, I'm on the plane back to Raleigh and processing through all the tech I just experienced in the past couple days at CES2016 with my business colleague and buddy Ted Rubin. Drones, self-driving cars, Virtual Reality/Augmented Reality...
Empathy: The Groundwork for Building Lasting Relationships
The “and so it goes” phenomenon of going back to school that was so prevalent when school started again this year reminded me of how important milestones are to the people experiencing them, and why we need to cultivate empathy in all of our relationships (especially...
Be Truly Present, Be Good to People
Ted Rubin, Future Strong Hero Interview ~via Bill Jensen Social Marketing Strategist, Acting CMO of Brand Innovators Author, Return on Relationship • • • • • • • • • • • How do you stay Future Strong? Back in 1997, I was with working with Seth Godin at Yoyodyne when...
Reinvention Conversation with Ted Rubin ~via @hollisthomases
A long-time digital veteran and pioneer, Ted Rubin has worked for some of the most prestigious brands in sales and marketing leadership and has authored several best-selling books including "Return on Relationship." Key Reinvention Take-Aways from Ted's Interview: Be...
How to innovate: Create a conversation, not a presentation ~via @hybris_software
When tapping your company’s brain trust to come up with new ways to tackle problems or innovate new products or services, what’s the best way to move forward? If you’re thinking about brainstorming, you’ve got a lot of company. However, I believe that while the...
It’s Not OK to…
IT'S NOT OK... It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage...
It's Not OK to…
IT'S NOT OK... It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage...
So… What is #NoLetUp! ???
There’s a buddy of mine named Tony Luisi, whom I met when I was at 1-800-Flowers. He was on my team and supported me with corporate sales and a lot of other things. A very active guy, a ball player and a Dad, Tony started using the phrase “No Let Up,” with regard to...