Straight Talk Blog
Ted RubinWhy ABC “Always Be Closing” Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale...
Why ABC "Always Be Closing" Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale...
Why ABC "Always Be Closing" Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale...
Thought Leader Life… with Guest Ted Rubin ~via @happyabout
Our co-host for the month of May is Martin Jones (@martinjonesaz) and one of our guests for May was Ted Rubin (@TedRubin). In this episode, Mitchell Levy and this month’s co-host, Martin Jones, senior marketing manager at Cox Communications, continue their discussion...
Ted Talks About… Empower Your Employees and They Will Power Your Brand, #RonR
The Adaptive Marketer Interview of Ted Rubin
Gerardo A Dada Interview with Ted Rubin the Worlds Most Followed CMO This is the second in a series of interviews of marketing leaders and CMOs that I respect and admire. Today I am honored to interview Ted Rubin, one of the most forward-thinking and influential...
Turning Disengaged Employees into Advocates
According to Gallup’s State of the American Workplace report, a whopping 52% of employees today are disengaged (less emotionally connected to their work and less compelled to put forth extra effort). Only 30% of employees actually love what they do and are deeply...
Looking People in the Eye Digitally [video] at @SDLinnovate
Technology is moving at such a fast pace that we struggle to keep up. The last few decades of marketing tactics have made us lazy “communicators. Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies, like social...
Ted Talks About… Brands, #RonR [video]
Bringing #JustBeNice to the Workplace
I wear a T-shirt when I travel that says “Be Good to People,” thanks to Kris Wittenberg’sgenerosity of spirit, and #JustBeNice (Twitter handle @Just_B_Nice) is something I talk about a lot, and do my best to live by.” It’s not only a personal mantra of mine, but a...
Social ROI: Don’t Make These Mistakes and Lose Return on Relationship ~via @SproutSocial
A month ago I wrote a post for Sprout Social about Social ROI and how the key to that is Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both...
Looking People In The Eye Digitally, Ted Rubin Interview ~ via @PhoebeChongchua
Ted Rubin is helping brands look their customers in the eye digitally. He shares how to really connect with customers online through quality relationships & engagement. Looking people in the eye digitally grows your brand. Ted Rubin is a leading Social Marketing...
Always Be Curious
Remember when your kids were little and they asked a zillion questions? What? Why? How? When? It’s amazing how direct and focused (and persistent) children can be when they’re learning about their environment. Their curiosity is insatiable, and this is a good thing!...
What “Independence” Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
What "Independence" Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
What "Independence" Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
The Social Customer Relationship: How to Complement Social ROI with ROR ~ via @SproutSocial
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
Ted Rubin Discusses Employee Advocacy, Social and Content Marketing [video]
Published on Mar 5, 2015 Ted Rubin, brought to you by Dynamic Signal, welcomes attendees to the Content Marketing Summit 2015 and discusses his take on employee advocacy, social media and content marketing. A motivating talk that every marketer should listen to....
How to Get On in New Communications: Be Nice ~ Guest post by @zudepr
Originally posted at Zude PR Blog June 1, 2015 You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You...
Build It to be Great – Not to Sell It ~via @SiteSell
By Ted Rubin, Return On Relationship, #RonR I recently had a conversation with someone about how investors who are looking for companies to acquire, primarily look for “the next coolest thing,” something that looks like it will turn a quick ROI. There are lots of...
Love You Dad…
I don't get to celebrate Father's Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their intelligence, health and beauty (#ThisDadWontQuit), and I do my best to relish this day as a son with thoughts of my Dad. "Yellow roses...
Basic Premise of Social Integration
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
My Suggestion for the Best Social Media Tool
When asked, my suggestion for the best Social Media tool is... the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
Social ROI: Return on Relationship Is Key ~ via @SproutSocial
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
Networking For Your Online Business: Ted Rubin Interviewed by @JustinStenstrom
Justin Stenstrom: Ted Rubin, perhaps the most innovative and influential social media strategist in the world joins our show today! Ted is the CMO of Brand Innovators, he's a leading social media marketer, and he's a world-renowned keynote speaker. He stops by today...
Relationship Marketing: How to Achieve Return On Relationship ~via @NavidMoazzez
Published on Jan 8, 2015 Relationship Marketing: How to Achieve Return On Relationship w/ Ted Rubin
How to Build a Relationship-Driven Company Culture ~via @MarketingScope
What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll give you one word: trust. It’s not something you can buy with advertising dollars. It has to be earned through the actions of the...
C-Suite Engagement via Social: Why It’s Not a Choice Anymore
If you haven’t picked up Charlene Li’s new book, The Engaged Leader: a Strategy for Your Digital Transformation, I highly recommend you do so. Charlene is a well-regarded author and researcher on leadership issues, and if you’re an executive, it’s a must-read. In a...
Your Brand Ethics and Values: Walk the Talk ~via @MarketingScope
Do you do much thinking about the ethics and values of your company on a daily basis? Do you talk about it with your employees? Most people don’t. They assume since it’s mentioned in the “about” page of the company website or in their marketing materials, that it’s...
Will The Real You Please Stand Up Ted Rubin Interview ~via @kimgarst
About the Event: To get your copy of Will The Real You Please Stand Up, please visit https://bit.ly/beyoubook Interview Links: Ted’s Site: https://tedrubin.com/ Event Link: https://www.youtube.com/watch?v=VC4MhVcAnXc Originally posted on YouTube,...