Straight Talk Blog
Ted RubinLove You Dad…
I don't get to celebrate Father's Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their intelligence, health and beauty (#ThisDadWontQuit), and I do my best to relish this day as a son with thoughts of my Dad. "Yellow roses...
Basic Premise of Social Integration
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
My Suggestion for the Best Social Media Tool
When asked, my suggestion for the best Social Media tool is... the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
Social ROI: Return on Relationship Is Key ~ via @SproutSocial
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
Networking For Your Online Business: Ted Rubin Interviewed by @JustinStenstrom
Justin Stenstrom: Ted Rubin, perhaps the most innovative and influential social media strategist in the world joins our show today! Ted is the CMO of Brand Innovators, he's a leading social media marketer, and he's a world-renowned keynote speaker. He stops by today...
Relationship Marketing: How to Achieve Return On Relationship ~via @NavidMoazzez
Published on Jan 8, 2015 Relationship Marketing: How to Achieve Return On Relationship w/ Ted Rubin
How to Build a Relationship-Driven Company Culture ~via @MarketingScope
What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll give you one word: trust. It’s not something you can buy with advertising dollars. It has to be earned through the actions of the...
C-Suite Engagement via Social: Why It’s Not a Choice Anymore
If you haven’t picked up Charlene Li’s new book, The Engaged Leader: a Strategy for Your Digital Transformation, I highly recommend you do so. Charlene is a well-regarded author and researcher on leadership issues, and if you’re an executive, it’s a must-read. In a...
Your Brand Ethics and Values: Walk the Talk ~via @MarketingScope
Do you do much thinking about the ethics and values of your company on a daily basis? Do you talk about it with your employees? Most people don’t. They assume since it’s mentioned in the “about” page of the company website or in their marketing materials, that it’s...
Will The Real You Please Stand Up Ted Rubin Interview ~via @kimgarst
About the Event: To get your copy of Will The Real You Please Stand Up, please visit https://bit.ly/beyoubook Interview Links: Ted’s Site: https://tedrubin.com/ Event Link: https://www.youtube.com/watch?v=VC4MhVcAnXc Originally posted on YouTube,...
My Three Favorite Blogging Tips
#1: User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make it easy for readers to leave comments and share your posts on various channels that will help lead...
Beth Rosen Interviewing Ted Rubin for @MeetAdvisors
This interview was filmed late Fall 2014, but not posted until recently by MEETADVISORS™. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Author of the books... "ROR: Return on Relationship" and "How to Look People in the Eye Digitally"....
Why the Best Marketers MUST Embrace Social
From the simplest to understand perspective... the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This...
Creative Warriors Podcast – Return on Relationship ~via @JeffreyShaw1
Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and...
Dude… Time to Get Some Relationship Building “Game”
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Dude… Time to Get Some Relationship Building "Game"
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Dude… Time to Get Some Relationship Building "Game"
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Talking Return on Relationships, with Ted Rubin ~Interview by @martinsherv
Downloadable PDF Martin: Hello and welcome. It is a little bit sunny today in Wales. But the view I’m about to show is far better. One, it’s got Ted Rubin in it. But two, it’s kind of like, I have to show you now. Look at this. There you go. So we’re going to be...
Social Media Success Interview with Ted Rubin ~via @Everyday_MBA
Episode 6 – Top CMO Ted Rubin discusses his book “How to Look People in the Eye Digitally” and success strategies for social media. Ted is the most followed CMO on Twitter and #13 on the Forbes Top 50 list of social media power influencers. Stay tuned after the...
Let’s Concentrate on Learn-Learn vs Win-Win
My friend Niklas Myhr, the “Social Media Professor,” recently blogged about something I’m very passionate about, Social Media and Quality Management. In his post he discusses tapping your social advocates early on in the product and/or service development phase,...
How to build a Mobile Community
Building a mobile community is the same as building any community... engage, interact, add value and show support for the group and what is important to them. In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building...
Six Pixels of Separation – Return On Relationship With Ted Rubin ~via @MitchJoel
Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies...
Reinvigorating the Lost Art of Conversation ~@Progressive
Our words reveal our refinements; they tell the discerning listener of the company we have kept; they are the hallmarks of education and culture. - Dale Carnegie Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140...
Best Seller TV: Interview with Ted Rubin ~via @cSuiteTV #CSuite
Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying...
Most Brands Don’t Look People in the Eye Digitally on Facebook ~@Progressive
While I can name several big brands that are killing it on Twitter for relationship building and engagement, I don’t think I’ve actually seen one that’s getting Facebook right. Sure, they invest quite a bit in making their business pages look great—they might even...
Eulogy for a Mom, Grandmother, Daughter, Teacher, Friend… #RIPBernice
My older brother Jeff is who I call the "real" writer in the family. He is eloquent, articulate, poetic, and always writes the more formal, and insightful family history eulogies... for that I am forever grateful. When he read this at Mom's funeral, and every time I...
Striking a Communication Balance: Integrating Traditional and Social Channels ~@Progressive
Just because there’s a digital/social frenzy surrounding business communications these days, it doesn’t mean that traditional channels are dead and we should no longer use them. Are they still viable? Absolutely! With the ongoing emphasis on maximizing marketing...
#RIPBernice
Mom passed at 1:40am on Monday, Dad on February 23rd, 2014. This photo is how I imagine Mom and Dad now... It's been a very special 9 days since I redirected my trip home from San Diego and me my brother Jeff at my Mom's bedside on Saturday March 28th... would not...
Ted Talks About… Taking the Word Friend Back #RonR
This is something I have been publicly talking about for close to 4 years (Let’s take back the word “Friend”!). I am incredibly proud to say that over the past very difficult week, my "friends" near and far, have shown me that we are making great strides in this...
Getting Back to Basics in a High-Tech World
Kudos to my friend Chris Barrows on his blog for Millennial CEO, “The Lost Art of Hello.” As he states in the post, we often find ourselves in this tech-drenched life unable to unplug from our wearables long enough to engage in simple human interaction. We learned (or...