Straight Talk Blog
Ted RubinAlways Be Curious
Remember when your kids were little and they asked a zillion questions? What? Why? How? When? It’s amazing how direct and focused (and persistent) children can be when they’re learning about their environment. Their curiosity is insatiable, and this is a good thing!...
What “Independence” Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
What "Independence" Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
What "Independence" Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
The Social Customer Relationship: How to Complement Social ROI with ROR ~ via @SproutSocial
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
Ted Rubin Discusses Employee Advocacy, Social and Content Marketing [video]
Published on Mar 5, 2015 Ted Rubin, brought to you by Dynamic Signal, welcomes attendees to the Content Marketing Summit 2015 and discusses his take on employee advocacy, social media and content marketing. A motivating talk that every marketer should listen to....
How to Get On in New Communications: Be Nice ~ Guest post by @zudepr
Originally posted at Zude PR Blog June 1, 2015 You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You...
Build It to be Great – Not to Sell It ~via @SiteSell
By Ted Rubin, Return On Relationship, #RonR I recently had a conversation with someone about how investors who are looking for companies to acquire, primarily look for “the next coolest thing,” something that looks like it will turn a quick ROI. There are lots of...
Love You Dad…
I don't get to celebrate Father's Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their intelligence, health and beauty (#ThisDadWontQuit), and I do my best to relish this day as a son with thoughts of my Dad. "Yellow roses...
Basic Premise of Social Integration
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
My Suggestion for the Best Social Media Tool
When asked, my suggestion for the best Social Media tool is... the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
Social ROI: Return on Relationship Is Key ~ via @SproutSocial
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
Networking For Your Online Business: Ted Rubin Interviewed by @JustinStenstrom
Justin Stenstrom: Ted Rubin, perhaps the most innovative and influential social media strategist in the world joins our show today! Ted is the CMO of Brand Innovators, he's a leading social media marketer, and he's a world-renowned keynote speaker. He stops by today...
Relationship Marketing: How to Achieve Return On Relationship ~via @NavidMoazzez
Published on Jan 8, 2015 Relationship Marketing: How to Achieve Return On Relationship w/ Ted Rubin
How to Build a Relationship-Driven Company Culture ~via @MarketingScope
What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll give you one word: trust. It’s not something you can buy with advertising dollars. It has to be earned through the actions of the...
C-Suite Engagement via Social: Why It’s Not a Choice Anymore
If you haven’t picked up Charlene Li’s new book, The Engaged Leader: a Strategy for Your Digital Transformation, I highly recommend you do so. Charlene is a well-regarded author and researcher on leadership issues, and if you’re an executive, it’s a must-read. In a...
Your Brand Ethics and Values: Walk the Talk ~via @MarketingScope
Do you do much thinking about the ethics and values of your company on a daily basis? Do you talk about it with your employees? Most people don’t. They assume since it’s mentioned in the “about” page of the company website or in their marketing materials, that it’s...
Will The Real You Please Stand Up Ted Rubin Interview ~via @kimgarst
About the Event: To get your copy of Will The Real You Please Stand Up, please visit https://bit.ly/beyoubook Interview Links: Ted’s Site: https://tedrubin.com/ Event Link: https://www.youtube.com/watch?v=VC4MhVcAnXc Originally posted on YouTube,...
My Three Favorite Blogging Tips
#1: User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make it easy for readers to leave comments and share your posts on various channels that will help lead...
Beth Rosen Interviewing Ted Rubin for @MeetAdvisors
This interview was filmed late Fall 2014, but not posted until recently by MEETADVISORS™. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Author of the books... "ROR: Return on Relationship" and "How to Look People in the Eye Digitally"....
Why the Best Marketers MUST Embrace Social
From the simplest to understand perspective... the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This...
Creative Warriors Podcast – Return on Relationship ~via @JeffreyShaw1
Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and...
Dude… Time to Get Some Relationship Building “Game”
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Dude… Time to Get Some Relationship Building "Game"
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Dude… Time to Get Some Relationship Building "Game"
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Talking Return on Relationships, with Ted Rubin ~Interview by @martinsherv
Downloadable PDF Martin: Hello and welcome. It is a little bit sunny today in Wales. But the view I’m about to show is far better. One, it’s got Ted Rubin in it. But two, it’s kind of like, I have to show you now. Look at this. There you go. So we’re going to be...
Social Media Success Interview with Ted Rubin ~via @Everyday_MBA
Episode 6 – Top CMO Ted Rubin discusses his book “How to Look People in the Eye Digitally” and success strategies for social media. Ted is the most followed CMO on Twitter and #13 on the Forbes Top 50 list of social media power influencers. Stay tuned after the...
Let’s Concentrate on Learn-Learn vs Win-Win
My friend Niklas Myhr, the “Social Media Professor,” recently blogged about something I’m very passionate about, Social Media and Quality Management. In his post he discusses tapping your social advocates early on in the product and/or service development phase,...
How to build a Mobile Community
Building a mobile community is the same as building any community... engage, interact, add value and show support for the group and what is important to them. In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building...
Six Pixels of Separation – Return On Relationship With Ted Rubin ~via @MitchJoel
Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies...