Straight Talk Blog
Ted RubinCause Marketing: It’s All About Planning & Relationships
Originally posted by me at... Champions for Kids Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social...
My Keynote at The CMO Club “Innovation and Inspiration” Summit [video]
I suggest skipping to minute 1:30... Click here to learn more about... The CMO Club
My Keynote at The CMO Club "Innovation and Inspiration" Summit [video]
I suggest skipping to minute 1:30... Click here to learn more about... The CMO Club
My Keynote at The CMO Club "Innovation and Inspiration" Summit [video]
I suggest skipping to minute 1:30... Click here to learn more about... The CMO Club
How Social Will Drive Customer Experience Into 2014 ~via @InsideCXM
People have been asking me what changes I see coming down the pike for social media and social marketing as we move into 2014. While I don't read tea leaves or have my own personal crystal ball, I think we'll be seeing a lot more movement in three key areas:...
Leverage Your Relationship Data for Immediate Results ~via @InsideCXM
Everyone's talking about Big Data these days, and it has marketers buzzing with anticipation. In fact, data proliferation is expected to grow from 130 exabytes to 40,000 exabytes by 2020. But what does that really mean for the average business? What's an...
Divorced Dads… Make the Time!
As a divorced dad, I am constantly focused on involvement and presence. Don’t be left out of your kids’ lives... I think about this every day. Step up and commit to being available for your children right from the beginning, and make yourself available even on a...
4 Social Media Platforms to Empower Your Employees
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your...
Don’t Drop the Ball between Social Media and Customer Service ~via @InsideCXM
The hospitality industry desperately needs a 6.0 upgrade. In this day and age, with digital messaging and smartphone apps taking the place of snail mail and paper trails, I find it incredible that a hotel chain still pushes notes under the door. And yet that’s...
Social Media Radio with @BeverlyMacy interviews Ted Rubin
Social Media Radio with Beverly Macy Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her ... The...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Empower Your Employees… and They Will Power Your Brand!
In today’s world, with the average job length of approximately three years, employees will have close to 15 jobs in their career. We hear that there is no such thing as employer/employee loyalty anymore. Let’s face it; no one stays with the same job 30 years...
Connecting with Your Customer: @BryanKramer Video Featuring Ted Rubin
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world...
Social Is Not Digital [Video] ~via @switchandshift
Originally published at Switch and Shift In this episode of Switch and Shift TV, I speak with Ted Rubin, a member of our League of Extraordinary Thinkers, author of Return On Relationship,and one of the most influential voices in social media today. Strap yourself in...
Brand Loyalty Starts with the Brand, Not the Customer… @MasterCardBiz #TalkBiz
[I have been compensated by MasterCard to share my thoughts about how small business owners can use social media effectively.] It’s a funny thing how often humans share emotions only when they feel it will be returned. Everyone remembers our teen years when the worst...
Duane Reade Strategy Creates 1 Million+ Engaged Twitter Followers
~via Wired City... New York City drug store giant Duane Reade is connecting with more customers via social media. Its Twitter fan base surpassed 1 million followers, a major milestone for the Walgreen-operated drug store chain among the drug, food and mass-arena...
Customer Loyalty Management via the Customer Service Silo
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to...
A “Must Attend” for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
A "Must Attend" for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
A "Must Attend" for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
Foster Relationships With Content ~via @Brand_Innovator #bisummit
I’m keynoting the Brand Innovators Content Marketing Summit today and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying...
Don’t Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
Don't Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
Don't Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
5 Things Businesses get Wrong on Social Media ~via @ChiefDaddyOfcr on VoiceAmerica Radio
5 Things Businesses get Wrong on Social Media September 12, 2013 Hosted by Chris Efessiou [Download MP3] [itunes] [Bookmark Episode] Your business has embraced the importance of being active in Social Media, but are you being effective? Twitter, Facebook, LinkedIn,...
Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 ~via @tonia_ries
Realtime Relationships: Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 Originally posted at The Realtime Report September 11, 3013 Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A...
Do good for others without expectation of anything directly in return…
Make it a thoughtful day! #RonR #JustBeNice Return on Relationship, ROR (#RonR)... simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that...
CMO video: Modern Marketing at ADMA’s 2013 Global Forum ~via @CMOAustralia
My segment starts at minute 1:33... Published on Aug 28, 2013 CMO was at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with Ted Rubin, McKinsey's Josh Goff and Wieden and Kennedy's Husani Oakley.