Straight Talk Blog
Ted RubinDon’t Drop the Ball between Social Media and Customer Service ~via @InsideCXM
The hospitality industry desperately needs a 6.0 upgrade. In this day and age, with digital messaging and smartphone apps taking the place of snail mail and paper trails, I find it incredible that a hotel chain still pushes notes under the door. And yet that’s...
Social Media Radio with @BeverlyMacy interviews Ted Rubin
Social Media Radio with Beverly Macy Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her ... The...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Empower Your Employees… and They Will Power Your Brand!
In today’s world, with the average job length of approximately three years, employees will have close to 15 jobs in their career. We hear that there is no such thing as employer/employee loyalty anymore. Let’s face it; no one stays with the same job 30 years...
Connecting with Your Customer: @BryanKramer Video Featuring Ted Rubin
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world...
Social Is Not Digital [Video] ~via @switchandshift
Originally published at Switch and Shift In this episode of Switch and Shift TV, I speak with Ted Rubin, a member of our League of Extraordinary Thinkers, author of Return On Relationship,and one of the most influential voices in social media today. Strap yourself in...
Brand Loyalty Starts with the Brand, Not the Customer… @MasterCardBiz #TalkBiz
[I have been compensated by MasterCard to share my thoughts about how small business owners can use social media effectively.] It’s a funny thing how often humans share emotions only when they feel it will be returned. Everyone remembers our teen years when the worst...
Duane Reade Strategy Creates 1 Million+ Engaged Twitter Followers
~via Wired City... New York City drug store giant Duane Reade is connecting with more customers via social media. Its Twitter fan base surpassed 1 million followers, a major milestone for the Walgreen-operated drug store chain among the drug, food and mass-arena...
Customer Loyalty Management via the Customer Service Silo
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to...
A “Must Attend” for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
A "Must Attend" for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
A "Must Attend" for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
Foster Relationships With Content ~via @Brand_Innovator #bisummit
I’m keynoting the Brand Innovators Content Marketing Summit today and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying...
Don’t Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
Don't Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
Don't Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
5 Things Businesses get Wrong on Social Media ~via @ChiefDaddyOfcr on VoiceAmerica Radio
5 Things Businesses get Wrong on Social Media September 12, 2013 Hosted by Chris Efessiou [Download MP3] [itunes] [Bookmark Episode] Your business has embraced the importance of being active in Social Media, but are you being effective? Twitter, Facebook, LinkedIn,...
Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 ~via @tonia_ries
Realtime Relationships: Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 Originally posted at The Realtime Report September 11, 3013 Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A...
Do good for others without expectation of anything directly in return…
Make it a thoughtful day! #RonR #JustBeNice Return on Relationship, ROR (#RonR)... simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that...
CMO video: Modern Marketing at ADMA’s 2013 Global Forum ~via @CMOAustralia
My segment starts at minute 1:33... Published on Aug 28, 2013 CMO was at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with Ted Rubin, McKinsey's Josh Goff and Wieden and Kennedy's Husani Oakley.
CMO video: Modern Marketing at ADMA's 2013 Global Forum ~via @CMOAustralia
My segment starts at minute 1:33... Published on Aug 28, 2013 CMO was at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with Ted Rubin, McKinsey's Josh Goff and Wieden and Kennedy's Husani Oakley.
Sky News – Live Interview with Ted Rubin 8/09/2013
Sky News Content - Live Interview with Ted Rubin 8/09/2013
I am Currently a Free Agent and Open to Opportunities…
Initially I will be Consulting, Speaking, Writing, etc. More to come soon 🙂 In the words of Collective Bias Co-Founder John Andrews... Dear Collective Bias Colleagues and Social Fabric Members... I have known some of you since the very beginning of Collective Bias...
Standout by “Liking” them before they “Like” you. It’s Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are...
Standout by "Liking" them before they "Like" you. It's Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are...
Standout by "Liking" them before they "Like" you. It's Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are...
AM I READY? ~via @PurpleClvr
For the first time in many years, I feel my heart opening up to a long-term relationship by Ted Rubin Sunday, August 18, 2013 My divorce marked a significant change in my life. My world had revolved around my family. I worked, played, socialized and dreamed with them...
Three Tips for People who missed @ADMA Global Forum
@ADMA: Ted... what are your top three tips for people who couldn't make it today? ADMA: Association for data-driven marketing & advertising Australia's largest marketing and advertising association, ADMA protects, supports and champions...