Straight Talk Blog
Ted RubinThe Social Enterprise… Dead or Alive?
Originally published at Inside CXM Lately I've been noticing some angst among advocates of the social enterprise movement-namely that they think it's not living up to its promise. Back in 2011 all kinds of predictions were floating around. An article in PC World...
The Rise of the Mansumer is a Myth Created by Men
For years a number of years now the prevalent wisdom in marketing circles has been that men brought home the bacon, and women ran the house and ruled the household checkbook. Marketing to women has been the focus and the norm, and with the rise of the Mom Blogger...
How to Look People in the Eye Digitally
Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance of being “present” when you’re talking to someone. You know how...
Please help these 3 kids with Christmas during this time of unimaginable tragedy ~via @sweetlipslover
Lansing Murder-Suicide: Christine Keith, Blogger Of 'Adventures Of A Thrifty Momma,' And Son Killed By Randy Keith In Michigan Here is the link to donate... https://www.gofundme.com/5o5kgo When I posted last night we had raised: $56.00 Now, 12pm the next day we are...
Influencer Marketing Discussion Hosted by @BryanKramer with @TamiCann
Influencer Marketing Discussion Hosted by Bryan Kramer, CEO, PureMatter with Tami Cannizzaro, VP Marketing, IBM and Ted Rubin, Author, Return on Relationship at The CMO Club Innovation Summit in LA 10/8/13
BE Authentic, don’t just ACT it ~via @InsideCXM
November 22 2013 // Customer Insights Astro-turfing, the practice of simulating behavior from imaginary grassroots participants, is getting a lot of publicity lately. Unfortunately, in my opinion, the discussion has been all about whether it is ok to do it from a...
Ted Rubin, Return on Relationship Interview on @TheCMOclub TV
Ted Rubin, Social Marketing Strategist, Keynote Speaker, and Band Evangelist interviewed by world renown producer Gary Goldstein at The CMO Club Innovation and Inspiration Summit, Oct, 2013
Join @IBM for the @Brand_Innovator Content Marketing Summit Livestream! #bisummit
IBM will be providing you with a live stream of Thursday’s Brand Innovators summit on content marketing - one of the fastest growing segments of the digital media industry. Whether you’re in on the action live at IBM’s offices in New York City or not, you can...
It’s Time to Mobilize Millions to be @Champions4Kids… #HelpKidsThrive
ChampionsForKids.org Who Is Champions for Kids? Mission Champions for Kids makes it simple to give kids in your community the resources they need to thrive! General Information Packet Vision People care about the future of our children and they will help. The only...
It's Time to Mobilize Millions to be @Champions4Kids… #HelpKidsThrive
ChampionsForKids.org Who Is Champions for Kids? Mission Champions for Kids makes it simple to give kids in your community the resources they need to thrive! General Information Packet Vision People care about the future of our children and they will help. The only...
Cause Marketing: It’s All About Planning & Relationships
Originally posted by me at... Champions for Kids Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social...
Cause Marketing: It’s All About Planning & Relationships
Originally posted by me at... Champions for Kids Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social...
Cause Marketing: It’s All About Planning & Relationships
Originally posted by me at... Champions for Kids Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social...
My Keynote at The CMO Club “Innovation and Inspiration” Summit [video]
I suggest skipping to minute 1:30... Click here to learn more about... The CMO Club
My Keynote at The CMO Club "Innovation and Inspiration" Summit [video]
I suggest skipping to minute 1:30... Click here to learn more about... The CMO Club
My Keynote at The CMO Club "Innovation and Inspiration" Summit [video]
I suggest skipping to minute 1:30... Click here to learn more about... The CMO Club
How Social Will Drive Customer Experience Into 2014 ~via @InsideCXM
People have been asking me what changes I see coming down the pike for social media and social marketing as we move into 2014. While I don't read tea leaves or have my own personal crystal ball, I think we'll be seeing a lot more movement in three key areas:...
Leverage Your Relationship Data for Immediate Results ~via @InsideCXM
Everyone's talking about Big Data these days, and it has marketers buzzing with anticipation. In fact, data proliferation is expected to grow from 130 exabytes to 40,000 exabytes by 2020. But what does that really mean for the average business? What's an...
Divorced Dads… Make the Time!
As a divorced dad, I am constantly focused on involvement and presence. Don’t be left out of your kids’ lives... I think about this every day. Step up and commit to being available for your children right from the beginning, and make yourself available even on a...
4 Social Media Platforms to Empower Your Employees
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your...
Don’t Drop the Ball between Social Media and Customer Service ~via @InsideCXM
The hospitality industry desperately needs a 6.0 upgrade. In this day and age, with digital messaging and smartphone apps taking the place of snail mail and paper trails, I find it incredible that a hotel chain still pushes notes under the door. And yet that’s...
Social Media Radio with @BeverlyMacy interviews Ted Rubin
Social Media Radio with Beverly Macy Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her ... The...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)
MISSED OUR RELATIONSHIPS AND ADVOCACY WEBINAR? WATCH IT HERE... October 23, 2013 by engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on...
Empower Your Employees… and They Will Power Your Brand!
In today’s world, with the average job length of approximately three years, employees will have close to 15 jobs in their career. We hear that there is no such thing as employer/employee loyalty anymore. Let’s face it; no one stays with the same job 30 years...
Connecting with Your Customer: @BryanKramer Video Featuring Ted Rubin
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world...
Social Is Not Digital [Video] ~via @switchandshift
Originally published at Switch and Shift In this episode of Switch and Shift TV, I speak with Ted Rubin, a member of our League of Extraordinary Thinkers, author of Return On Relationship,and one of the most influential voices in social media today. Strap yourself in...
Brand Loyalty Starts with the Brand, Not the Customer… @MasterCardBiz #TalkBiz
[I have been compensated by MasterCard to share my thoughts about how small business owners can use social media effectively.] It’s a funny thing how often humans share emotions only when they feel it will be returned. Everyone remembers our teen years when the worst...
Duane Reade Strategy Creates 1 Million+ Engaged Twitter Followers
~via Wired City... New York City drug store giant Duane Reade is connecting with more customers via social media. Its Twitter fan base surpassed 1 million followers, a major milestone for the Walgreen-operated drug store chain among the drug, food and mass-arena...