Straight Talk Blog
Ted RubinSome Top Social Hits & Misses of the Past Few Weeks
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...
Face It… There Is No Privacy Anymore, So Embrace Accessibility
“No matter what happens, always be yourself.” -Dale Carnegie In this age of identity theft and hacking fears, it’s understandable to want to protect your digital identity, and being careful and mindful of passwords is wise, but not saying who you are is going...
Social Commerce and the Measurable Impact of Social Media
Posted on February 19, 2013 by Smarter Commerce Ted Rubin and Jason Keath debate the impact of social media on business in this new era of social commerce. Hear them discuss how CMOs can instrument their marketing to target clients more effectively and the value...
Return on Relationship – BDI 1/30/13 Search & Social Leadership Forum
1. Return on Relationship™ 2. Message to Businesses: Change Your Framework—Change Your Future 3. Social is a facilitator ofrelationships, it is not the relationship itself! 4. Trust is Built• Based on interaction• Consistency• True to your word, authentic, and genuine...
Return on Relationship – BDI 1/30/13 Search & Social Leadership Forum
1. Return on Relationship™ 2. Message to Businesses: Change Your Framework—Change Your Future 3. Social is a facilitator ofrelationships, it is not the relationship itself! 4. Trust is Built• Based on interaction• Consistency• True to your word, authentic, and genuine...
Return on Relationship – BDI 1/30/13 Search & Social Leadership Forum
1. Return on Relationship™ 2. Message to Businesses: Change Your Framework—Change Your Future 3. Social is a facilitator ofrelationships, it is not the relationship itself! 4. Trust is Built• Based on interaction• Consistency• True to your word, authentic, and genuine...
Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?
The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive and kicking, the Free-Standing Insert (FSI) . It’s...
Ted Rubin Video Clip about Valentine’s Day and Dads ~via @LosTweens
Published on Feb 11, 2013 Ted Rubin, leading social media strategists, gets real about is return on relationship with his daughter and shares the importance of showing children love on Valentine's Day. Video includes tips and ideas for tween and teen dads. Today,...
Ted Rubin Video Clip about Valentine's Day and Dads ~via @LosTweens
Published on Feb 11, 2013 Ted Rubin, leading social media strategists, gets real about is return on relationship with his daughter and shares the importance of showing children love on Valentine's Day. Video includes tips and ideas for tween and teen dads. Today,...
Why Social Media Marketing Mirrors Great Parenting Skills ~via Chris Efessiou & VoiceAmerica Radio
Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills Aired February 7, 2013 Hosted by Chris Efessiou [Download MP3] [itunes] [Bookmark Episode] You might be surprised by how much success in social media marketing mirrors great...
Why Social Media Marketing Mirrors Great Parenting Skills ~via Chris Efessiou & VoiceAmerica Radio
Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills Aired February 7, 2013 Hosted by Chris Efessiou [Download MP3] [itunes] [Bookmark Episode] You might be surprised by how much success in social media marketing mirrors great...
Why Social Media Marketing Mirrors Great Parenting Skills ~via Chris Efessiou & VoiceAmerica Radio
Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills Aired February 7, 2013 Hosted by Chris Efessiou [Download MP3] [itunes] [Bookmark Episode] You might be surprised by how much success in social media marketing mirrors great...
So who else thinks Vine usage, as a percentage of Tweets, will top off quickly, then plummet once the novelty wears off?
Social Media Leadership Awards Customer Experience Management Session (Video)
I suggest forwarding to minute 8:16 and beginning with Shayna Beck's introduction. I speak after that from minutes 10-16, and then we go back and forth from there with a panel discussion. Even in an era with heightened customer expectations and a sense that brands are...
Social Media Leadership Awards Customer Experience Management Session (Video)
I suggest forwarding to minute 8:16 and beginning with Shayna Beck's introduction. I speak after that from minutes 10-16, and then we go back and forth from there with a panel discussion. Even in an era with heightened customer expectations and a sense that brands are...
Panasonic CES2013 interview with Ted Rubin, Chief Social Marketing Officer at Collective Bias
PanasonicUSVideos Published on Jan 18, 2013 CES 2013 interview with Ted Rubin, Chief Social Marketing Officer at Collective Bias and David McIntosh, Founder and CEO of Redux. - Captured Live on Ustream
PRWeb: Hugs and Relationships Top Priority for Social Shopper Media Company Collective Bias
Collective Bias’ Ted Rubin Adds Chief Hugs Officer (CHO) to His Job Title Hugs and Relationships Top Priority for Social Shopper Media Company Ted Rubin, Chief Social Marketing Officer at Collective Bias, adds "Chief Hugs Officer" to his title. CHO is an...
RADIO: Return on Relationship: It Works for Social Media Marketing AND Parenting! ~via @jimhigley
Today’s guest on Bobblehead Dad Radio is Ted Rubin, father extraordinaire and co-author of Return on Relationship – along with Kathryn Rose – a study in the changing world of social media marketing. You’ll enjoy Ted’s insights. And you’ll be amazed at the similarities...
My New Title, CHO… Shifting Your Mindset by Shifting Your Focus
I recently circulated a Facebook Post where I announced that my corporate title at Collective Bias was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn’t explain further, and it got everyone guessing what CHO stood for. It was a great...
Building a “Collective Bias”
By: John Andrews & Courtney Velasquez Many folks ask me about our company name, “What is a Collective Bias”? It’s a great question that transcends not only our company but also a new media industry created by the rise of social platforms. A complete answer...
Building a "Collective Bias"
By: John Andrews & Courtney Velasquez Many folks ask me about our company name, “What is a Collective Bias”? It’s a great question that transcends not only our company but also a new media industry created by the rise of social platforms. A complete answer...
Building a "Collective Bias"
By: John Andrews & Courtney Velasquez Many folks ask me about our company name, “What is a Collective Bias”? It’s a great question that transcends not only our company but also a new media industry created by the rise of social platforms. A complete answer...
Relationships are the New Currency: 11 Important Lessons @katkrose Learned from Her Children About Building Business Relationships
Originially posted by KATHRYN ROSE on JANUARY 15, 2013 My next book, Return on Relationship, written with my friend and colleague Ted Rubin, offers a comprehensive look into the importance of building, nurturing and maintaining relationships with your clients as a...
The New Employee Wellness and Social Connection Plan – Powered by Nikefuel
By: Ted Rubin and John Andrews Healthy and happy employees are at a competitive advantage. A recent Harvard Business Review article cites studies that show that every dollar spent on Wellness returns $2.71 in benefit. In my career, I’ve witnessed all manner of...
13 Questions With The Social CMO Ted Rubin ~via @Forbes
Reprinted from original article at... ForbesBrandVoice Connecting marketers to the Forbes audience RUN BETTER BUSINESS 1/15/2013 @ 2:30AM |2585 views 13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite Todd Wilms, SAP After...
Return on Relationship, The Book, is a Reality!
Last year I embarked on a journey with my friend and co-author Kathryn Rose to put into words what Return on Relationship really means. And after months of hard work, I’m very excited that our new book, Return on Relationship: Relationships are the New Currency; Honor...
See Panasonic’s Live@CES broadcast here, @PanasonicUSA #PanasonicCES…
Free live streaming by Ustream The live broadcast starts this morning 1/8/13, and will be taking place at the Panasonic booth in Central Hall, #9406, near the Main Stage.
Six Do’s and Don’ts for Promoting Your Blog and Using Social Media
Originally posted at Mamiverse.com For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to...
At My Brother’s Travel Company, @DavidTravel, It’s All About Making It Happen
So incredibly proud of my younger brother David featured on the Cover of LUXURY TRAVEL ADVISOR... Customized Travel Special Offers Gay & Lesbian About Us Sample Itineraries & Maps Cruises & Tours D-Tips & Tools Contact Us LUXURY...
At My Brother's Travel Company, @DavidTravel, It's All About Making It Happen
So incredibly proud of my younger brother David featured on the Cover of LUXURY TRAVEL ADVISOR... Customized Travel Special Offers Gay & Lesbian About Us Sample Itineraries & Maps Cruises & Tours D-Tips & Tools Contact Us LUXURY...