Straight Talk Blog
Ted RubinSocial Media… How Do You Measure Success?
This post written jointly by Ted Rubin and Casey Petersen "Success" in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy... we like to use the term "Conditions of...
Return on Relationship™ Webinar produced by @PureMatter
PureMatter Webinar with Ted Rubin Purematter·Published on Dec 20, 2012 Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship™ with Ted Rubin was a live webinar that took place on December 20, 2012. It's a presentation of PureMatter Labs....
Why Encouraging Childlike Creativity is Essential in Business
Kids are naturally creative. If left to their own devices with crayons, paint—even a cardboard box, wonderful things often blossom. So what happens as we get older? Many people think kid “lose” that creativity. However, it’s really the grownups who take it away from...
Why Relationships are the New Currency
Originally Posted on December 11, 2012 by Smarter Commerce NEW YORK CITY, Social Media World Forum — Ted Rubin is the CMO of Collective Bias. Ted’s statement at #SMWF that “relationships are the new currency” was a big hit. Speaking to a few hundred marketing...
Is Social Marketing a Waste of Time… Hardly!
There is a lot of conversation going on now as we approach the end of another year with many focused on Social and whether or not there is truly gold in them there hills. Todd Wasserman recently wrote a post for Mashable, IMHO, to generate discussion and foster...
Return on Relationship: Why Companies Need to Embrace Social@Scale
Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution. Since my social mantra has always been about...
Does not take a lot to make me happy…
Big smile on my face right now. My 15 year old is at my place this weekend and I get to go out and get her breakfast (watch her eat it), take her to the mall with a friend (text them when I'm getting Starbuck's so I can buy for them and they can go off again by...
Start Using Instagram Now!
I believe that Instagram is incredibly valuable as a relationship builder and as an indexer of social content. In addition... Instagram is hardly a Pinterest killer, but more of another form of incredibly valuable social engagement. Pinterest targets a much stronger...
Students, or Anyone, Looking for Work: Repurpose Those Writing Assignments!
Are you a college student about to dive into job hunting? Need something besides a student resume to catch the eye of potential employers? Sometimes it can seem like you’re fighting an uphill battle with the chicken-or-the-egg syndrome, especially if you’re shy on...
18 Ways to Engage and Build Teams in a Social Era
Originally posted at Switch and Shift 11.15.12 Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing conversation with them...
43 Life Lessons that Kids Teach Us ~via @finding_joy
This post, originally posted by Rachel Martin on her blog finding joy, is so perfectly aligned with what I believe and my post 12 Most Important Lessons We Can Learn from Children. Please read, remember, (don't forget to add skipping ) and make it a part of your...
Is There Really Such Thing As Failure? ~via @sass
Love this post from my friend Jeff Sass originally posted at his blog, sassholes. I think this quote is perfectly suited to Jeff's post... "Satisfaction does not come with achievement, but with effort. Full effort is full victory." ~Mahatma Gandhi Image by @gapingvoid...
Be Thankful, but More Important…
Love this quote sent to me by Rachel Martin. So very applicable today, post-Thanksgiving, with respect to all the thanks everyone expressed yesterday... "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live...
On this Thanksgiving Day…
let's be thankful for what we have, but let's also look to the future and empower our reach to exceed our grasp! "Do not let your fire go out, spark by irreplacable spark. In the hopeless swamps of the not quite, the not yet, and the not at all, do not let the hero in...
ROR, Return on Relationship™, Interview for Social Enterprise 2012
Interview by Irma Kubisty, MillionYou.com for Social Enterprise 2012 You have been talking about the ROR at various conferences and your book under the same title is coming out in November. So what is Return on Relationship about? Facebook fans, retweets, site visits,...
51 Things You Can Do That Will Bless Your Kids ~via @finding_joy
LOVE THIS... everyone should hang it on the mirror in their bedrooms! ~Ted Rubin 1. Let them try. 2. Let them make mistakes. 3. Tell them you love them every single day. 4. Tell them you love them no matter the circumstance. 5. Tell them you are proud of them. 6....
Ted Rubin of Collective Bias on Why Social Media Was Made For Women ~via NEXT for Women
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about women and social media. Ted states that social media was made for women since they do most...
Social Media has Played Significant Role in the Rise of Marketing to Women… better keep an eye on the Latinas from #LATISM12
Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control...
Ted Rubin of Collective Bias on Teaching Kids How To Learn ~via NEXT for Women
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about teaching kids how to learn. Ted states that children need time to play and achieve. Play...
Collective Bias Rap… via @BlakeBrandes & @champions4kids
Published on Oct 22, 2012 by djdecrypt... @BlakeBrandes - Chief Program Officer at Champions for Kids, Hip-Hop Educator, Beatboxer, Rhyming Social Activist, Producer, Enthusiastic Goldfish Consumer. Wamp wamp. New York City · https://www.blakebrandes.com We at...
Collective Bias Rap… via @BlakeBrandes & @champions4kids
Published on Oct 22, 2012 by djdecrypt... @BlakeBrandes - Chief Program Officer at Champions for Kids, Hip-Hop Educator, Beatboxer, Rhyming Social Activist, Producer, Enthusiastic Goldfish Consumer. Wamp wamp. New York City · https://www.blakebrandes.com We at...
Collective Bias Rap… via @BlakeBrandes & @champions4kids
Published on Oct 22, 2012 by djdecrypt... @BlakeBrandes - Chief Program Officer at Champions for Kids, Hip-Hop Educator, Beatboxer, Rhyming Social Activist, Producer, Enthusiastic Goldfish Consumer. Wamp wamp. New York City · https://www.blakebrandes.com We at...
Return on Relationship™ Infographic… created by @MillionYou for #SocialEnterprise2012
ReturnOnRelationshipBook.com
Crowd Sourcing Relationships (video)
Created for MillionYou.com in advance of the NoNoobs Social Enterprise 2012 in Warsaw, Poland October 22, 2012
It is Time to Come out of that BRAND Controlled Shell
Brands/Marketers... experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to experiment in a...
The Decline of Machines – Why Social Media is not Technology and Vice Versa
Originally posted at Collective Bias Blog by John Andrews Most of today’s senior business leaders and marketers developed much of their perspective during the dot com boom of the late 90s and early 2000s. It is little wonder then that when approaching social...
The Future of Media
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet... New Media. But there was nothing really new. It was simply traditional media in a new wrapper... noting new at all. We are now entering the era of "New Media." Media is now...
The KitchenAid Social Blunder… Was it Easily Preventable?
Chicago Tribune: Lessons from KitchenAid: Even the worst social media mistakes are preventable (for those who cannot access via this link, the whole article is posted following the Facebook comments below.) KitchenAid made the worst social media mistake of all...
QR Codes: Fad, Marketing Trend or…
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was... REALLY? QR codes are not a fad, that would imply they ever had value or were a phenomenon in the first place. QR codes were dead on arrival. Sure, they...
Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...