Straight Talk Blog
Ted RubinKing of Twitter at @Hispanicize 2012: “There is no social media without women”
King of Twitter at Hispanicize 2012: “There is no social media without women” Originally posted April 17, 2012 By Hispanicize By Elaine de Valle, Hispanicize digital, @newschica Among the highlights of the Hispanicize 2012 conference was a standing ballroom-only crowd...
20 Important Twitter Goals and Objectives for Business
I just finished a great Twitter panel at the Amazing Hispanicize Conference and promised to post this follow-up before attending the evening cocktail festivities. So excited to be here with such engaged and interested attendees. Many are asking what ROI they can get...
Harnessing The Power of the Crowd for successful Social Marketing
10 Minute Strategy - Video insights and interviews for online & offline business strategy from Peter Propp I'm happy to have Ted Rubin back on 10MinuteStrategy. Ted is the Chief Social Marketing Officer for a very cool "Shopper Media" firm called Collective...
How to Look Someone in the Eye Digitally… via @30SecondMom
I met social media guru Ted Rubin, chief social media officer at Collective Bias, at the SheStreams conference in Fort Lauderdale, FL. I have been connected to Ted through social media for a couple of years, but had never met him in person. First of all, meeting him...
Be Good To People and Just Be Nice
I am a big believer that doing good, and just being nice to people, begets good treatment in return (part of that "Return" on Relationship)... for the most part. Therefore there is a return, just not necessarily from a particular act or specific relationship. I am not...
Learn to Savor the Moments—and Help Your Customers Do the Same
You’ve heard the old adage “Stop to smell the roses,” right? Well, I’ve come to learn that when life hands you those “moments,” it’s best to slow down, savor them and commit them to memory. They only come around once! And when you make a conscious effort to put...
Dads, Let’s Mentor Our Daughters to be Future Tech Leaders
Guest Post by @Katadhin, John Andrews, Founder/CEO Collective Bias Look at the current crop of emerging technology companies and you’ll see many similarities like leverage of the social graph and disruption of media channels as we currently know them. They also have...
theroadmap.tv 21 | Ted Rubin of Collective Bias
Uploaded by breakbumperTV Ramon Nuez and Zev Mo and I take a rainy NYC afternoon and talk to Ted Rubin about the social landscape. We talk about a number of topics -- Collective bias (https://www.collectivebias.com), the unfollow etiquette, G+ and we even have a quick...
theroadmap.tv 21 | Ted Rubin of Collective Bias
Uploaded by breakbumperTV Ramon Nuez and Zev Mo and I take a rainy NYC afternoon and talk to Ted Rubin about the social landscape. We talk about a number of topics -- Collective bias (https://www.collectivebias.com), the unfollow etiquette, G+ and we even have a quick...
Return on Relationship ™ Discussion with Joe Hage, @MedicalMarcom
Uploaded by MedicalMarcom on Mar 26, 2012 Ted Rubin, author of the upcoming book, Return on Relationship ™, sits with his friend Joe to share how his principles can be applied to the medical device industry....
The Problem Lies in us Calling it “Social Media”
I keep seeing articles prognosticating the "death" or waning of Social Media… puhleeeeease! The problem lies in us calling it “Social Media” instead of recognizing it as an evolution in communication and relationships. We are only scratching the surface here of the...
Jeremy Epstein, of @Sprinklr, Interviews me at #SXSW… Look them in the Eye Digitally
Uploaded by sprinklrvideo on Mar 23, 2012 by @jer979 Ted Rubin, Chief Social Marketing Officer at Collective Bias (https://collectivebias.com/) shares his thoughts on what it takes for large enterprises and brands to successfully make the transition to social. From...
Let’s all Skip
Need to lower the stress from a frustrating workday or find a way to put yourself in that “happy” place? Learn from children and skip. I’m not kidding! It might sound silly, but it really isn’t. The act of skipping (with or without a rope) involves both sides of the...
Let's all Skip
Need to lower the stress from a frustrating workday or find a way to put yourself in that “happy” place? Learn from children and skip. I’m not kidding! It might sound silly, but it really isn’t. The act of skipping (with or without a rope) involves both sides of the...
Brett Clay, @SellingChange, Interviews Ted Rubin before #MarketMix
What is Your Return on Relationship? Ted Rubin, Chief Social Marketing Officer at Collective Bias and the author of the upcoming book, “Return on Relationship”, discusses current marketing trends including: what is “return on relationship, mistakes many marketers are...
How it began for me… and where it’s going.
In 1997 I was looking for something exciting and new and was determined to move back to NY from South Florida and get back into the action. I decided this new thing called the “Internet” was the way to go. I read an article about Seth Godin and since he mentioned he...
How it began for me… and where it's going.
In 1997 I was looking for something exciting and new and was determined to move back to NY from South Florida and get back into the action. I decided this new thing called the “Internet” was the way to go. I read an article about Seth Godin and since he mentioned he...
Ted Rubin on Getting Hired: How To Make The Cut via @NEXTforWomen
Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about getting hired and how to make the cut. Ted wants to hire people who are proactive and aggressive, have some social media smarts,...
Ted Rubin on Building Relationships With Social Media via @NEXTforWomen
NEXT for Women Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about building relationships using social media. Ted is a leading social marketing strategist and in March 2009 started...
SXSW… So Much to Do, So Little Time
You have been hearing about it for so long and finally the time has come… off to Austin for the “event” of events, SXSW. What will it be like, where do I go, what can’t I miss? It can be overwhelming. For me, and for many others, the most successful approach is to...
Pay it Forward: Give a Child a Shot@Life… via @ShotAtLife
Originally posted at Shot@Life Last month I took my daughters, 15 and 17 years old on vacation to Mexico. It was our first time spending a whole week away together at a resort. As a divorced dad, I’ve learned to value every minute I get to spend with my girls. Whether...
Presentation: Developing Ongoing Engagement & Real Relationships
Presentation: Developing Ongoing Engagement & Real Relationships
Presentation: Developing Ongoing Engagement & Real Relationships
Establish a Good Content Foundation—Invest in Your Blog
According to a January article by eMarketer, research from the social marketing software firm Awareness, Inc. shows that businesses are thinking about getting back into blogging for 2012, and it’s about time. The survey also indicated that businesses are looking at...
Ixtapa Pacific @ClubMedofficial with my daughters…
Back from amazing vacation thanks to fabulous resort property Club Med Official Ixtapa. Only regret is I will now terribly miss my girls... got used to being with them in such a great place every day. I have come to learn that it is all about... "moments" in our...
Guest post via @Katadhin: Get Your Hands Dirty, It’s Time for sCommerce
@Katadhin, John Andrews, Collective Bias Founder/CEO, has over 14 years experience with leading brands like Sara Lee, Eastman Kodak Digital, Newell Rubbermaid, and of course Walmart, where he is perhaps best known for the creation of its award winning social media...
Beware of the Shiny New Toy Syndrome: People are Social—Not Platforms
Late last year I posted a discussion about whether or not Pinterest will replace Facebook as a social platform. The post was meant to spark conversation. It’s interesting… whenever a new platform rises (like Pinterest or Google Plus), there is always chatter about...
The ‘Wisdom of Friends’ Powers Brand Advocacy
We are hearing so much now about social media creating a shift from ‘the wisdom of crowds’ to ‘the wisdom of friends’, but what does that really mean for brand advocacy? A lot. It’s this ‘wisdom of friends’ that brings a new “social power” to Brand Advocacy. Social...
Driving measurable ROI from Social Media… they key is the Shopper.
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...