Straight Talk Blog
Ted RubinMarketing 101 Lessons Social Marketers Shouldn’t Forget
In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t...
“Life isn’t about Finding Yourself. Life is about CREATING Yourself.”
The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that...
“Life isn't about Finding Yourself. Life is about CREATING Yourself.”
The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that...
Permission Marketing: why Brands should be(a)ware!
Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by...
Coping with Divorce… personal view of a Dad with experience
Originally published by me in Your Teen Magazine (at their request): Coping with Divorce, Personal Stories / Winter 2012 issue, page 15 With divorce, most dads are not the custodial parent, and therefore, the dad has little or no control over the daily decisions. For...
My contribution to Amanda Stevens’ new book: PurseStrings
PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens (Pages 126-132) Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997: originally working...
Will the Real Definition of “Like” Please Step Forward?
Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.” However, let’s look at it from the Facebook business page standpoint of a “Like.” First, what...
My Facebook post yesterday about Pinterest… what do you think?
Ted Rubin Wednesday (Yesterday) 12/28 11:23am Will Pinterest Replace Facebook?... https://bit.ly/vwFkoI (via John Andrews andCollective Bias) Will Pinterest Replace Facebook? | Collective Bias | Blog www.collectivebias.com Last week I was in a meeting with Elmer’s,...
Life Lessons: Featuring me via @ReneSyler, aka @goodenufmother
Originally posted by @ReneSyler at... https://www.goodenoughmother.com/2011/12/life-lessons-ted-rubin/ Life Lessons: Ted Rubin Ted Rubin is an experience. He is so full of energy, life, and encouragement. It is my pleasure to bring you the Life Lessons of a man who...
It’s my Birthday and this has been a very important and special year for me…
a year of renewal, a year of growth, a year of enlightenment. This year has been meaningful in so many ways... personally, professionally and spiritually. Pointing the way to the future and evolving how I view Relationships, and the word Friendship. I would like to...
It's my Birthday and this has been a very important and special year for me…
a year of renewal, a year of growth, a year of enlightenment. This year has been meaningful in so many ways... personally, professionally and spiritually. Pointing the way to the future and evolving how I view Relationships, and the word Friendship. I would like to...
Step out of your Comfort Zone
As you head into a new year, step out of your comfort zone... starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike. Why? Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in ways...
Keeping the Year End Social Balance
This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year. Most of us will have some things we can look at with pride...
Do you call on those Raising their Hands?
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity! Every social complaint or question is the “low...
It’s time to take back our “Clout,” own it Ourselves, and declare our Independence from Klout
Yes, yes, yes I know… just a few short weeks ago I wrote about Klout and generally supported them -- not so much pleased with what they do, and how they do it, but acknowledging their ability to market themselves and make Klout relevant. But since then things have...
Is LBS Ready for Prime Time? See what @Katadhin of @CollectiveBias thinks…
Guest post by John Andrews, Founder/CEO Collective Bias. Originally posted at CollectiveBias blog Almost four years ago, I was attending SXSW with the Walmart Elevenmoms group. I was learning about social media from the people that were doing it by immersing myself...
Lessons from the Chapstick Social Media Fiasco
What do “butts,” “ChapStick,” and “social” have in common? They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to...
What I want my daughters to know… that I love them unconditionally. What I want them to do… make a difference in the lives of others.
I did not get to be with my daughters this year for Thanksgiving. I do have time with them today and bring them back to my Aunt and Uncles where my whole family gathered for the holiday yesterday and stayed overnight. Spending time with my girls is something I put...
Make it a “Social Thanksgiving”
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives: our friends and family, our customers, shoppers, advocates, and critics. Yes, I give thanks for ALL of them because they all provide a possibility for...
Make it a "Social Thanksgiving"
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives: our friends and family, our customers, shoppers, advocates, and critics. Yes, I give thanks for ALL of them because they all provide a possibility for...
Make it a "Social Thanksgiving"
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives: our friends and family, our customers, shoppers, advocates, and critics. Yes, I give thanks for ALL of them because they all provide a possibility for...
BrandsConf 2011: Panel, Movements, not Marketing: Brands centered in the values of human connections.
Klout Still Has Clout
What does it mean when the “Standard for Influence” company (Klout) makes a change in its algorithm that seems to suggest a change in its standard as many Klout “Online Success Scores” dropped significantly overnight? It means they’re crazy to make the change…or… are...
My presentation at Macaroni Kid Publisher Mom Annual Summit
Macaroni Kid Publisher Mom Meetup_Ted Rubin from Eric Cohen on Vimeo.
What Blog World Expo Taught Me About the Future of Social Media
I just spent three days in LA at Blog World (Blog World and New Media Expo #bwela), with some of my favorite people (bloggers and those connected to them), saturating myself with information while starting new and building on old relationships. As you probably know...
To Link or Not to Link Social Media Accounts?
One of my LinkedIn connections (Phil Masiello) recently asked me an important question – one that, in my opinion, everyone should be asking themselves if they haven’t already. Following is his question, with my response and a few additional thoughts: Phil: Ted, I...
12 Most Important Lessons We Can Learn from Children
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives. Following are my 12 most important...
Return on Relationship™, ROR (#RonR) – Implications for Global Impact
We are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust). This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an...
Macaroni Kid (@MacaronikidHQ) gets Return on Relationship™ (#RonR) right!
I recently had the honor of speaking at Macaroni Kid’s meetup (#MKmeetup) about Return on Relationship™ (#RonR), but it is clear to me that these women already get it -- they are an exciting example of what can be accomplished through the power of relationships....