Straight Talk Blog
Ted Rubin
Instagram Stories, Very Smart Move by Facebook…
Instagram Stories: I have been posting in response to others posts, here's a quick summary... Very smart move by FB. More tools for creating continent, all sounds good to me. Just make sure to play where your consumers play. I believe Instagram will pull a lot of...
Integrated Commerce: Just Hype or the Ultimate Customer Experience?
A clothing retailer’s ideal customer has a recurring nightmare. They’re in a dressing room with the four-to-six pieces the clerk has allowed, staring at themselves in an unflattering mirror. Not only is the lighting awful (is my skin really that green?), but piece...
Build Your Brand Reputation With Kindness
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted...
The Power of Social Influence
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
3 easy ways to make a personal connection ~via @ATTSmallBiz
Perhaps you’re a small business and you don’t quite know how to make that personal, emotional connection with others. Ted Rubin, acting CMO of Brand Innovators, has some creative ideas for you. Rubin learned one of his earliest lessons about making a personal...
Busting the Myth of Marketing to Millennials
Depending on where you get your marketing advice, or if you pay any attention at marketing conferences or just about every marketing newsletter, you might be reading a lot about a newly discovered species called “Millennials.” We’re not sure what planet they came...
Ted Rubin on Looking People in the Eye ~via @itsjessicann
Welcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. Many people in the social media world know Ted for his enthusiastic, energetic and...
3 Important Lessons About Building Your Email List
Growing your list is not simply about numbers... it's about adding value to what you do. In order to ensure that happens, the following are important parts of the process... 1. Permission is a privilege, not a right: Consumers do not owe us their attention, and they...
Social Media Training: The Foundation for Small Business Employee Advocacy
This post brought to you by Microsoft Office . The content and opinions expressed below are that of Ted Rubin Straight Talk. Social media is a powerful tool for connecting with customers, forming relationships, and growing your small business. Social advocacy is...
Social Media Giveme5… created for @Yarel_Ramos
Social Media Giveme5 Created for @Yarel_Ramos
Ted’s Excellent Adventure To The Bathroom (And The Vital Secret Every Brand Needs) ~via @davidbrier
In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome. THE MEANING OF LIFE OUTSIDE OF THE BOARDROOM In...
Ted's Excellent Adventure To The Bathroom (And The Vital Secret Every Brand Needs) ~via @davidbrier
In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome. THE MEANING OF LIFE OUTSIDE OF THE BOARDROOM In...
How to Win Over Everyone in the Room [video] ~via @ATTSmallBiz
Ted Rubin’s mantra is for businesses to connect with their audiences on a personal level. Rubin, the acting CMO of Brand Innovators, social marketing strategist, keynote speaker, and brand evangelist spoke to Business Circle recently at South by Southwest (SXSW) 2016...
Networks Connect… Communities Care!
In 2015 I learned valuable lessons about community. Most importantly that "A Network gives you Reach, but a Community gives you Power. Networks Connect... Communities Care! A small, passionate community of like-minded people can often accomplish far more than a...
Delivering Marketing Joy Episode 81 Ted Rubin ~via @kirbyhasseman
Featuring Author of "Return on Relationship" & "Look People in the Eye Digitally" Ted Rubin. Published on Apr 27, 2016 Kirby Hasseman is the owner of Hasseman Marketing (find more at https://www.hassemanmarketing.com). He is also the author of Delivering Marketing...
The Dad That Doesn’t Quit
This video was created by Storyteller Jude Charles, who worked with me in the past, and approached me to create this story. These are some of his takeaways... #ThisDadWontQuit #NoLetUp! encompasses everything you’ve ever talked about - Return on Relationship, Looking...
The Dad That Doesn't Quit
This video was created by Storyteller Jude Charles, who worked with me in the past, and approached me to create this story. These are some of his takeaways... #ThisDadWontQuit #NoLetUp! encompasses everything you’ve ever talked about - Return on Relationship, Looking...
Good Marketing + Great Customer Service = Omni-channel Success
In today’s world businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company: walking into a physical store; browsing a catalogue, visiting a website, or using social media. They also...
Speakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Speakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Speakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Establishing Trust: a Crucial Pillar in Building Customer Experience
Communication: We know that in order to build trust with another person there must be good, two-way communication. It’s central to our existence as human beings, yet we struggle with it every day. Multiply that struggle by the number of people in your organization,...
Employee Advocacy… Why, What, How?
Why... Many marketers have heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new...
Use Your Mentor Mindset to Create a Culture of Growth
When giving critical feedback to employees, it can be all too easy to do so from a results-oriented mindset instead of a growth-oriented mindset. However, the ability to deal with people from a growth-oriented mindset is the difference between leaders who inspire...
Social Media, Being a Dad, Friendship… Ted Rubin and @BBPTVShow [video]
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for...
The Word "Mobile" Needs to Disappear as a Silo
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word "Mobile" needs to disappear as a silo in 2016 and beyond, as everything has basically become mobile. Don't be scared because building a mobile community...
The Word "Mobile" Needs to Disappear as a Silo
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word "Mobile" needs to disappear as a silo in 2016 and beyond, as everything has basically become mobile. Don't be scared because building a mobile community...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...