Straight Talk Blog
Ted Rubin
Social Media Training: The Foundation for Small Business Employee Advocacy
This post brought to you by Microsoft Office . The content and opinions expressed below are that of Ted Rubin Straight Talk. Social media is a powerful tool for connecting with customers, forming relationships, and growing your small business. Social advocacy is...
Social Media Giveme5… created for @Yarel_Ramos
Social Media Giveme5 Created for @Yarel_Ramos
Ted’s Excellent Adventure To The Bathroom (And The Vital Secret Every Brand Needs) ~via @davidbrier
In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome. THE MEANING OF LIFE OUTSIDE OF THE BOARDROOM In...
Ted's Excellent Adventure To The Bathroom (And The Vital Secret Every Brand Needs) ~via @davidbrier
In this 3rd episode of the David and Ted Talks video series, social marketing strategist Ted Rubin discusses with David the nemesis every brand needs to overcome, a vital detail every brand needs to know and overcome. THE MEANING OF LIFE OUTSIDE OF THE BOARDROOM In...
How to Win Over Everyone in the Room [video] ~via @ATTSmallBiz
Ted Rubin’s mantra is for businesses to connect with their audiences on a personal level. Rubin, the acting CMO of Brand Innovators, social marketing strategist, keynote speaker, and brand evangelist spoke to Business Circle recently at South by Southwest (SXSW) 2016...
Networks Connect… Communities Care!
In 2015 I learned valuable lessons about community. Most importantly that "A Network gives you Reach, but a Community gives you Power. Networks Connect... Communities Care! A small, passionate community of like-minded people can often accomplish far more than a...
Delivering Marketing Joy Episode 81 Ted Rubin ~via @kirbyhasseman
Featuring Author of "Return on Relationship" & "Look People in the Eye Digitally" Ted Rubin. Published on Apr 27, 2016 Kirby Hasseman is the owner of Hasseman Marketing (find more at https://www.hassemanmarketing.com). He is also the author of Delivering Marketing...
The Dad That Doesn’t Quit
This video was created by Storyteller Jude Charles, who worked with me in the past, and approached me to create this story. These are some of his takeaways... #ThisDadWontQuit #NoLetUp! encompasses everything you’ve ever talked about - Return on Relationship, Looking...
The Dad That Doesn't Quit
This video was created by Storyteller Jude Charles, who worked with me in the past, and approached me to create this story. These are some of his takeaways... #ThisDadWontQuit #NoLetUp! encompasses everything you’ve ever talked about - Return on Relationship, Looking...
Good Marketing + Great Customer Service = Omni-channel Success
In today’s world businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company: walking into a physical store; browsing a catalogue, visiting a website, or using social media. They also...
Speakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Speakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Speakers: Why Your Relationships Need to be Up Close & Personal ~via @TheReluctantSC [video]
The late Tip O’Neill, the long-time Speaker of the House in the US House of Representatives a generation ago, had a favourite and oft quoted phrase: “All politics is local”. He was right. And the same is true of all communication, including public speaking. Personal...
Establishing Trust: a Crucial Pillar in Building Customer Experience
Communication: We know that in order to build trust with another person there must be good, two-way communication. It’s central to our existence as human beings, yet we struggle with it every day. Multiply that struggle by the number of people in your organization,...
Employee Advocacy… Why, What, How?
Why... Many marketers have heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new...
Use Your Mentor Mindset to Create a Culture of Growth
When giving critical feedback to employees, it can be all too easy to do so from a results-oriented mindset instead of a growth-oriented mindset. However, the ability to deal with people from a growth-oriented mindset is the difference between leaders who inspire...
Social Media, Being a Dad, Friendship… Ted Rubin and @BBPTVShow [video]
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for...
The Word "Mobile" Needs to Disappear as a Silo
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word "Mobile" needs to disappear as a silo in 2016 and beyond, as everything has basically become mobile. Don't be scared because building a mobile community...
The Word "Mobile" Needs to Disappear as a Silo
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word "Mobile" needs to disappear as a silo in 2016 and beyond, as everything has basically become mobile. Don't be scared because building a mobile community...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Is Humor Killing Your Brand? [video]… DAVID & TED TALK
What do Arby’s, Go Daddy, Virgin Airways and James Corden know that the rest of us need to learn? Learn from (WATCH VIDEO BELOW) this newest episode of David and Ted Talk about…. How to know if you’re being inspired versus blindly copying When is humor stupid and...
Brands: Say What You Mean, Mean What You Say
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...
AT&T Interview: Ted Rubin On Social Marketing Strategy [video] ~via @ATTSmallBiz
Created by AT&T Small Business at SXSW March 2016 Social Media Strategist Ted Rubin shared his top tips for a winning social media strategy for your small business with us at South by Southwest in Austin! About AT&T Business:...
AT&T Interview: Ted Rubin On Social Marketing Strategy [video] ~via @ATTSmallBiz
Created by AT&T Small Business at SXSW March 2016 Social Media Strategist Ted Rubin shared his top tips for a winning social media strategy for your small business with us at South by Southwest in Austin! About AT&T Business:...
The Secret To Brand Innovators' Success: A Chat With Ted Rubin ~via @ignitesma
Jim Tobin, Founder/President Ignite Social Media: If you don’t know about Brand Innovators, you probably don’t work in marketing for a good sized brand. At first blush, the organization seems similar to many in the space, hosting thought leadership events around the...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Chipotle, What The Hell Are You Thinking? [video]… DAVID & TED TALK
David Brier: I recently sat down with Ted Rubin, brilliant social marketing strategist, to discuss a campaign by Chipotle. Following the recent string of health scares, Chipotle’s consumer confidence (as well as shareholder confidence) has sent the brand’s stock value...
Social Media Interview with Ted Rubin ~via @TodayFM
Listen here: Show: The Sunday Business Show Our Myra Hayes caught up with social media strategist Ted Rubin at the Social Media Summit Ireland. Originally posted at TodayFM