Straight Talk Blog
Ted RubinLet's Make this a "Social" Thanksgiving!
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives. This year, I propose we all try a Social Thanksgiving – one where we focus on the true meaning and value of relationships, and take the time to pay...
Ask The Expert: Ted Rubin On Content Creation and Sharing ~via @Venngage
Ted Rubin is a content marketing expert and professional keynote speaker. His site TedRubin.com has a wealth of information about content creation, SEO strategizing, business growth, personal branding, child rearing and life living. We asked Ted the question, “What is...
Why Marketing is Best Suited to Manage Corporate Social Media
Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes...
Physical Retailing Is Over (as we know it) ~via @Katadhin
My introductory commentary to John's (@Katadhin) post below... Always insightful posts via the guy I look to for the future of retail insight, thanks John Andrews. Will big, retail location stores become a thing of the past? Will our way of life change dramatically?...
An Inspiration in My Life
Ira Gibel was my Junior High and High School Wrestling Coach and Roz is his wife. Ira and Roz taught me about never giving up, loyalty to friends and family, and that learning never ends. I cannot express how much it has meant to me all these years. Ira taught me that...
Looking People In The Eye Digitally [audio interview] ~ via @RealYLSavitskiy
Ted Rubin is one of the world’s leading social marketing strategists and brand evangelists. Ted is the acting Chief Marketing Officer of Brand Innovators and a sought after keynote speaker. Forbes Magazine ranked Ted as #13 on its list of Social Media Power...
How to Build Relationships to Grow Your Business with Ted Rubin ~via @MrSimpleMedia [audio]
What is the value of a Relationship Online? Ted Rubin and I discuss how to “Look Someone in the eye digitally”, what the return on a relationship is (#RonR), and how to fill your blog and social networks with content at the click of a button. #RonR... #NoLetUp!...
Roles of the CMO and CIO
The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This...
Community Over Network… a Conversation with Ted Rubin ~via @phcreative [audio]
On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on...
Brands are from Mars, Consumers are from Venus with Ted Rubin ~ via @2TALLINMania [audio]
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. People Mentioned Seth Godin -...
The Case for Predictive Analytics in Influencer Marketing ~via @hybris_software
There’s a lot of talk these days around influencer marketing on social channels. And it’s no wonder–a survey from Burst Media’s 2014 Influencer Marketing’s Benchmark Report found that influencer campaigns earn big returns: $6.85 in earned media value for every $1.00...
Faces of the NYC Subway ?… #newyork #subway #NoLetUp !?
How Bad Structure Kills Creativity, Productivity and Morale ~ via @Workfront_inc
Poor work structure not only kills creativity, says Ted Rubin, but also ruins all the factors that create success. As part of the Workfront “Structure Grows Creativity” project, we asked marketing thought leaders to give us their take on the ongoing “Structure vs....
A Void in My Heart
Someone I have known for a while, decided she needed to share the following with me... "my impression is that there's an important void left by someone in your heart. I truly wish either you get over it, or, if it is best for you, you get this special person back."...
The Passionate Father, Interview with Ted Rubin ~via @brianrking
Brian’s takeaway from this interview echoes Ted’s hashtag, #NoLetUp! Ted Rubin is a leading social media marketing strategist, keynote speaker and brand evangelist, as well as being an author. Most importantly, he’s a vulnerable, transparent and authentic father who...
The Battle Between “Busy” and “Productive”
Today we have unprecedented access to information anywhere and anytime. We can multitask using multiple screens, and we can connect and converse on the fly—yet there are still only 24 hours in a day. Do you think that our increased level of “connectedness” today has...
Mile Hi Radio Interview of Ted Rubin by @debkrier, The SociaLight
Originally post September 21, 2015 here: Mile Hi Radio
Network orchestration: Embrace it or get left behind ~ via @hybris_software
The technology shifts in the past five years are bringing about some pretty spectacular changes in the way companies do business. Not only are we moving more into mobile commerce, but disruptive business models that employ collaboration with customers (like Uber and...
How to Set Goals by Setting the Controls
In order to set goals, and accomplish them, you need to have control over certain important controllable aspects of daily life. The bottom line is really your mindset and how you approach your business and life, in the first place. There are so many things in life...
Be YOU… #NoLetUp!
"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." ~Dr. Seuss
A little commentary about Instagram…
A little commentary about Instagram... meant for those who are perpetually tagging others for nothing other than driving them to see your post, that has nothing to do with them, but you want them to "Like" it so their name appears (or seems to be approving), and to...
Dad Spotlight: Ted Rubin Author, Social Media Strategist and Father ~ via @DadSpotlight
In this episode we had the chance to interview Ted Rubin who is both an author and father of two. If you don’t know who Ted Rubin is, he is a social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. Also, in March 2009 he...
Have We Lost the Art of Conversation?
Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to...
Connecting Social to Dollars: How Do You Measure Social Media ROI? @Brandwatch Hangout Recap
I was a panelist on a Google Hangout hosted by Joel Windels of Brandwatch, on Connecting social to dollars: How do you measure social media ROI? It was a powerful discussion with some great talking points, and here are a few highlights: Is it worthwhile to measure the...
CRM starts at home: Don’t drive your talent to the competition ~ via @hybris_software
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
How to Look People in the Eye Digitally and Stories about Seth Godin [audio] ~via @YoursProductly
Show Notes: 5:00: Introduction of Ted Rubin 10:40: You worked with Seth Godin. Share us a bit about your experiences working with Seth? 20:00: What is the secret of your energy and passion? 23:30: What is the concept of Return on Relationship? 31:30: What do you...
Twitter Basics… Updated
The mistakes I see being made by brands is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with...
Last Friday’s #NoLetUp! Periscope
Last Friday's #NoLetUp! Periscope
Looking forward to Speaking at @BrandManageCamp in Vegas October 1-2 [video]
About Brand ManageCamp Inspire. Educate. Energize. ManageCamp Inc. is dedicated to helping companies big and small create and grow strong, vibrant, profitable brands through Fresh Thinking. Inspire: Through experience and example, our events will inspire attendees to...