Straight Talk Blog
Ted RubinSo… What is #NoLetUp! ???
There’s a buddy of mine named Tony Luisi, whom I met when I was at 1-800-Flowers. He was on my team and supported me with corporate sales and a lot of other things. A very active guy, a ball player and a Dad, Tony started using the phrase “No Let Up,” with regard to...
Let’s Help Everyone in 2016 "Metaphorically Skip" With Every Interaction
Need to lower the stress from a frustrating workday or find a way to put yourself in that “happy” place? Learn from children and skip. I’m not kidding! It might sound silly, but it really isn’t. The act of skipping (with or without a rope) involves both sides of the...
Let’s Help Everyone in 2016 “Metaphorically Skip” With Every Interaction
Need to lower the stress from a frustrating workday or find a way to put yourself in that “happy” place? Learn from children and skip. I’m not kidding! It might sound silly, but it really isn’t. The act of skipping (with or without a rope) involves both sides of the...
Ted Rubin: Future Strong Hero Interview ~via @simpletonbill
Ted Rubin is a leading social marketing strategist, speaker, brand evangelist and Acting CMO of Brand Innovators, and in 2009 began evangelizing the term ROR: Return on Relationship. He is one of today’s top Future Strong heroes — top leaders, change makers and...
A CONVERSATION WITH: Social Media Strategist Ted Rubin ~via @LeadershipandMo
Today leadership is about more than getting things done through others and business is more than just return on investment and the bottom line. Today, employees and customers want the same things; they want an experience, a connection and a relationship that goes...
Children Can Teach “Us”… Let’s Not Miss Those Lessons!
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives... let's remember all we can learn...
Who Should Manage Corporate Social Media? Two Experts Weigh In ~via @CreativeGroup
Should PR or marketing be responsible for corporate social media activities? It’s a common point of contention for businesses. While the jury is still out, research shows one group may be gaining favor. When it comes to social media, a lot has changed in the last two...
How To Look People In The Eye Digitally – Book Interview ~via @HeidiCohen
Q: What’s your best piece of advice for readers looking to improve their marketing? Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is...
Network Gives You Reach… Community Gives You Power!
When we look at professional networks, it's easy to get hung up on reach—the more the better, basically. And reach is good! In sales and marketing, you want a large group of people who understand what you have to offer. Reach just doesn't tell the whole story. A...
How to Resolve Omnichannel Conflicts Within Your Company ~via @SAPcec @hybris_software
We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping to build consistent company messaging and culture or is there...
Let’s Make this a “Social” Thanksgiving!
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives. This year, I propose we all try a Social Thanksgiving – one where we focus on the true meaning and value of relationships, and take the time to pay...
Let's Make this a "Social" Thanksgiving!
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives. This year, I propose we all try a Social Thanksgiving – one where we focus on the true meaning and value of relationships, and take the time to pay...
Let's Make this a "Social" Thanksgiving!
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives. This year, I propose we all try a Social Thanksgiving – one where we focus on the true meaning and value of relationships, and take the time to pay...
Ask The Expert: Ted Rubin On Content Creation and Sharing ~via @Venngage
Ted Rubin is a content marketing expert and professional keynote speaker. His site TedRubin.com has a wealth of information about content creation, SEO strategizing, business growth, personal branding, child rearing and life living. We asked Ted the question, “What is...
Why Marketing is Best Suited to Manage Corporate Social Media
Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes...
Physical Retailing Is Over (as we know it) ~via @Katadhin
My introductory commentary to John's (@Katadhin) post below... Always insightful posts via the guy I look to for the future of retail insight, thanks John Andrews. Will big, retail location stores become a thing of the past? Will our way of life change dramatically?...
An Inspiration in My Life
Ira Gibel was my Junior High and High School Wrestling Coach and Roz is his wife. Ira and Roz taught me about never giving up, loyalty to friends and family, and that learning never ends. I cannot express how much it has meant to me all these years. Ira taught me that...
Looking People In The Eye Digitally [audio interview] ~ via @RealYLSavitskiy
Ted Rubin is one of the world’s leading social marketing strategists and brand evangelists. Ted is the acting Chief Marketing Officer of Brand Innovators and a sought after keynote speaker. Forbes Magazine ranked Ted as #13 on its list of Social Media Power...
How to Build Relationships to Grow Your Business with Ted Rubin ~via @MrSimpleMedia [audio]
What is the value of a Relationship Online? Ted Rubin and I discuss how to “Look Someone in the eye digitally”, what the return on a relationship is (#RonR), and how to fill your blog and social networks with content at the click of a button. #RonR... #NoLetUp!...
Roles of the CMO and CIO
The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This...
Community Over Network… a Conversation with Ted Rubin ~via @phcreative [audio]
On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on...
Brands are from Mars, Consumers are from Venus with Ted Rubin ~ via @2TALLINMania [audio]
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. People Mentioned Seth Godin -...
The Case for Predictive Analytics in Influencer Marketing ~via @hybris_software
There’s a lot of talk these days around influencer marketing on social channels. And it’s no wonder–a survey from Burst Media’s 2014 Influencer Marketing’s Benchmark Report found that influencer campaigns earn big returns: $6.85 in earned media value for every $1.00...
Faces of the NYC Subway ?… #newyork #subway #NoLetUp !?
How Bad Structure Kills Creativity, Productivity and Morale ~ via @Workfront_inc
Poor work structure not only kills creativity, says Ted Rubin, but also ruins all the factors that create success. As part of the Workfront “Structure Grows Creativity” project, we asked marketing thought leaders to give us their take on the ongoing “Structure vs....
A Void in My Heart
Someone I have known for a while, decided she needed to share the following with me... "my impression is that there's an important void left by someone in your heart. I truly wish either you get over it, or, if it is best for you, you get this special person back."...
The Passionate Father, Interview with Ted Rubin ~via @brianrking
Brian’s takeaway from this interview echoes Ted’s hashtag, #NoLetUp! Ted Rubin is a leading social media marketing strategist, keynote speaker and brand evangelist, as well as being an author. Most importantly, he’s a vulnerable, transparent and authentic father who...
The Battle Between “Busy” and “Productive”
Today we have unprecedented access to information anywhere and anytime. We can multitask using multiple screens, and we can connect and converse on the fly—yet there are still only 24 hours in a day. Do you think that our increased level of “connectedness” today has...
Mile Hi Radio Interview of Ted Rubin by @debkrier, The SociaLight
Originally post September 21, 2015 here: Mile Hi Radio
Network orchestration: Embrace it or get left behind ~ via @hybris_software
The technology shifts in the past five years are bringing about some pretty spectacular changes in the way companies do business. Not only are we moving more into mobile commerce, but disruptive business models that employ collaboration with customers (like Uber and...