Straight Talk Blog
Ted RubinMy Mom Taught Me to be Available
My mom was the one in the neighborhood who always was available to drive to and from any activity, and she insisted on taking anyone home who did not have a ride. She worked full-time as an elementary school teacher but always managed to make the time, be there for...
Being Human in the Digital Age… Ted Rubin and @therichbrooks [audio]
The Marketing Agents Podcast: Return on Relationship with @tedrubin, interviewed by @therichbrooks Are you getting a return on your relationships? Do you know how to give your small business authenticity on social platforms? Do you know how to connect, interact, and...
So Glad I Met the @InfoGraphicTeam
Infographics are a great way to convey information and data visually to a broad audience and make your content easily shareable. As part of an overall branding, marketing and, syndication strategy, infographics are a great tool. The infographic helps to simplify your...
What is BulletProof Branding? My Forward for @westfallonline’s New Book
POSTED BY CHRIS WESTFALL ON APR 25, 2014 Introducing BulletProof Branding Here’s the foreword to my new book by none other than Ted Rubin, one of the greatest strategic marketers on the planet. As an expert I really respect, I had to ask Ted to comment on the book –...
What is BulletProof Branding? My Forward for @westfallonline's New Book
POSTED BY CHRIS WESTFALL ON APR 25, 2014 Introducing BulletProof Branding Here’s the foreword to my new book by none other than Ted Rubin, one of the greatest strategic marketers on the planet. As an expert I really respect, I had to ask Ted to comment on the book –...
Social Media Myths Busted… Ted Rubin interviewed by @CoachLaura [video]
Social Media Myths Busted with Ted Rubin and Laura Rubinstein Laura on Social Media Streamed live on Apr 16, 2014 https://socialmediamythsbusted.com How To Turn Your Social Media Resistance Into Revenues. Interview with Ted Rubin
To Many Businesses, Social is Still a Campaign-Based Tactic
To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all marketing and communications channels, and...
Ted Rubin Interviewing @Sandy_Carter (@IBM GM) at Brand Innovators SXSW [video]
Ted Rubin & Sandy Carter at Brand Innovators Austin BrandInnovators Published on Apr 5, 2014 Sandy Carter is IBM's Social Business Evangelist and the General Manager of Ecosystem Development. Ted and Sandy discuss the social trends for 2014 and how IBM is...
Ted Rubin and @BryanKramer at Brand Innovators SXSW14… Part 1 [video]
Ted and Bryan talk about life, love... No, really about Sx, Innovation, and Engagement. Bryan Kramer is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s...
Using a Travel Agent Opened my Eyes to Value… Thanks @LibertyTravel
[DISCLOSURE: I have been compensated by Liberty Travel to write about my experience. All opinions are my own. Liberty paid for my influence, expertise and work, not for my advocacy (which has to be earned).] For many years now I have always booked vacation trips...
Let Go of the Fear and Own Social ~via @InsideCXM
Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and...
Ingo Stoll: Find Insights on the Future of Social Media and pure Inspiration within my Interview with Best Selling Author, international Marketing Strategist and - according to Jay Baer - the 'Social Conscience': Ted Rubin - recorded right at Michael Stelzner's Social...
Ted Rubin Interviewing @prjones71 (@MaryKay VP) at Brand Innovators SXSW [video]
Ted Rubin & Paul Jones (Mary Kay Inc) at Brand Innovators Austin BrandInnovators Published on Apr 5, 2014 Paul Jones is the VP of Brand & Digital Marketing at Mary Kay Inc. Ted and Paul discuss the opportunities available in personal branding and social...
Empower Your Employees Presentation at Hispanicize… by @Ramon_DeLeon & @TedRubin
Empower Your Employees and they will Empower Your Brand HispanicizeEvent Streamed live on Apr 1, 2014 A special session with social media greats Ted Rubin and Ramon De Leon
Empower Your Employees Presentation at Hispanicize… by @Ramon_DeLeon & @TedRubin
Empower Your Employees and they will Empower Your Brand HispanicizeEvent Streamed live on Apr 1, 2014 A special session with social media greats Ted Rubin and Ramon De Leon
Empower Your Employees Presentation at Hispanicize… by @Ramon_DeLeon & @TedRubin
Empower Your Employees and they will Empower Your Brand HispanicizeEvent Streamed live on Apr 1, 2014 A special session with social media greats Ted Rubin and Ramon De Leon
How to Look People in the Eye Digitally ~designed by @InfoGraphicTeam
Created by InfoGraphic Design Team... www.infographicdesignteam.com
Collecting Customer Data: The Trust Exchange ~via @InsideCXM
Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are...
Develop an Acute Ability to Listen
What if your point of difference was an acute ability to listen? What would that look like? It always amazes me how many people cut me off mid-sentence, and don't even let me get my answer out, after they ask me a direct question. Yes, I recognize listening alone may...
#305LIVE Interviewing Mr. Ted Rubin the most followed CMO on Twitter | 880AM
The November 13th episode of #305LIVE on WZAB Miami. We come to YOU every Wednesday night from 7PM to 9PM for TWO hours of insights and activities of the global & local social media scene. This includes, the people, the companies, the strategies and the events...
#305LIVE Interviewing Mr. Ted Rubin the most followed CMO on Twitter | 880AM
The November 13th episode of #305LIVE on WZAB Miami. We come to YOU every Wednesday night from 7PM to 9PM for TWO hours of insights and activities of the global & local social media scene. This includes, the people, the companies, the strategies and the events...
The Shorty Interview with Ted Rubin
How much time do you spend online? Many hours per day… depending upon whether I am in meetings, speaking or at an event or brand meeting. How do you imagine Twitter changing? I don’t imagine, but my use will evolve as necessary w/the platform the same as it has...
Small Businesses and Large Alike Need to…
Small businesses and large alike need to shut up and listen instead of using social media as an advertising and broadcasting tool. They are too worried about who has more Twitter followers and about who has more fans on Facebook. They’re worried about who is...
What’s the ROI of a Smile?
I sent something out on Instagram recently—a photo collage of the smiling faces of friends—with the following comment: “Smile at your customers, Smile at your employees, Smile at your vendors, Smile at your family and friends, Smile at strangers. SMILE… the ROI will...
Dynamic Signal: Taking Employee Advocacy to New Levels
You’ve heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new currency is true...
Next Generation Power Summit 2014 ~@ebusinessnet Interviews Ted Rubin
Enter Password: tedrubin Enter Password: tedrubin Rosemary Burnett Ted Rubin - A little History, a lot of Now, and some of what's hopefully Coming from eBusiness Courses #nextgenpowersummit In this interview with Ted Rubin (Return on Relation "RoR") we talk about how...
Forget B2B or B2C and Focus on BwB or BwC Instead ~guest post via @BLichtenwalner
The terms "Business to Business" (B2B) and "Business to Consumer" (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it's always been better - and is now necessary - to conduct...
Wrap Social Around Your Business Processes to Reap Greater CX Rewards ~via @InsideCXM
There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what's driving the social media industry in business, and many companies...
Is it Brand vs Reputation or Brand = Reputation? ~via @InsideCXM
In the past the term "branding" was meant to encompass how a company portrayed its image. It covered things like logo and other visual imaging, as well as how they marketed themselves with slogans, jingles and the like. How the public perceived your company depended...
The Inimitable @markwschaefer interviews Ted Rubin [video]
Originally posted at BusinessesGrow.com Ted Rubin has been on the forefront of social media marketing innovation but when I asked him what was his exciting him about the future, he had a very surprising answer. I liked the conversation so much that I knew I needed to...