Straight Talk Blog
Ted Rubin#305LIVE Interviewing Mr. Ted Rubin the most followed CMO on Twitter | 880AM
The November 13th episode of #305LIVE on WZAB Miami. We come to YOU every Wednesday night from 7PM to 9PM for TWO hours of insights and activities of the global & local social media scene. This includes, the people, the companies, the strategies and the events...
#305LIVE Interviewing Mr. Ted Rubin the most followed CMO on Twitter | 880AM
The November 13th episode of #305LIVE on WZAB Miami. We come to YOU every Wednesday night from 7PM to 9PM for TWO hours of insights and activities of the global & local social media scene. This includes, the people, the companies, the strategies and the events...
The Shorty Interview with Ted Rubin
How much time do you spend online? Many hours per day… depending upon whether I am in meetings, speaking or at an event or brand meeting. How do you imagine Twitter changing? I don’t imagine, but my use will evolve as necessary w/the platform the same as it has...
Small Businesses and Large Alike Need to…
Small businesses and large alike need to shut up and listen instead of using social media as an advertising and broadcasting tool. They are too worried about who has more Twitter followers and about who has more fans on Facebook. They’re worried about who is...
What’s the ROI of a Smile?
I sent something out on Instagram recently—a photo collage of the smiling faces of friends—with the following comment: “Smile at your customers, Smile at your employees, Smile at your vendors, Smile at your family and friends, Smile at strangers. SMILE… the ROI will...
Dynamic Signal: Taking Employee Advocacy to New Levels
You’ve heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new currency is true...
Next Generation Power Summit 2014 ~@ebusinessnet Interviews Ted Rubin
Enter Password: tedrubin Enter Password: tedrubin Rosemary Burnett Ted Rubin - A little History, a lot of Now, and some of what's hopefully Coming from eBusiness Courses #nextgenpowersummit In this interview with Ted Rubin (Return on Relation "RoR") we talk about how...
Forget B2B or B2C and Focus on BwB or BwC Instead ~guest post via @BLichtenwalner
The terms "Business to Business" (B2B) and "Business to Consumer" (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it's always been better - and is now necessary - to conduct...
Wrap Social Around Your Business Processes to Reap Greater CX Rewards ~via @InsideCXM
There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what's driving the social media industry in business, and many companies...
Is it Brand vs Reputation or Brand = Reputation? ~via @InsideCXM
In the past the term "branding" was meant to encompass how a company portrayed its image. It covered things like logo and other visual imaging, as well as how they marketed themselves with slogans, jingles and the like. How the public perceived your company depended...
The Inimitable @markwschaefer interviews Ted Rubin [video]
Originally posted at BusinessesGrow.com Ted Rubin has been on the forefront of social media marketing innovation but when I asked him what was his exciting him about the future, he had a very surprising answer. I liked the conversation so much that I knew I needed to...
Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
Thanks Dad, Part 2, An Important Lesson…
I have learned a lot the past few days with the passing of my Dad, and I will not bore you with it all right now, but would like to share what I think is the most important lesson. I most certainly have been telling my Dad for the longest time how much I loved him,...
Thanks Dad…
2009 when the girls were still a part of my parent's life. My Dad, Sheldon Rubin (yes Sheldon/Shelly... the scene in "When Harry met Sally" didn't make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship, at all levels, and how...
Learning to speak “Human” #H2H
In his new e-book There is No B2B or B2C: It’s Human to Human: #H2H my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love...
Important Advice for Reaching Out via LinkedIn and Facebook
A little advice for people here using LinkedIn and Facebook, more of a very strong suggestion... stop sending out invites without a personalized note, and best if that note offers a reason you want to connect. EVEN if we just had a conversation/engagement... ALWAYS...
It’s Not OK…
It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building their own...
It's Not OK…
It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building their own...
Relationship Marketing: How to Build Meaningful Connections… ~via @smexaminer [Audio]
Originally posted at SocialMedia Examiner - Podcast link is below Relationship Marketing: How to Build Meaningful Connections that Lead to Business By Michael Stelzner Published January 24, 2014 Do you want to develop relationships that will lead to business? Are you...
Voting for Marketing Book of The Year is Open & Return on Relationship is on the List, #RonR…
Below originally posted at Marketing Book of The Year 2014 *Vote Here... https://www.marketingbookoftheyear.org/vote-and-win* Welcome to Marketing Book of The Year 2014.2013 was a very successful year for marketing books. We saw lots of different titles being...
Voting for Marketing Book of The Year is Open & Return on Relationship is on the List, #RonR…
Below originally posted at Marketing Book of The Year 2014 *Vote Here... https://www.marketingbookoftheyear.org/vote-and-win* Welcome to Marketing Book of The Year 2014.2013 was a very successful year for marketing books. We saw lots of different titles being...
Voting for Marketing Book of The Year is Open & Return on Relationship is on the List, #RonR…
Below originally posted at Marketing Book of The Year 2014 *Vote Here... https://www.marketingbookoftheyear.org/vote-and-win* Welcome to Marketing Book of The Year 2014.2013 was a very successful year for marketing books. We saw lots of different titles being...
JUST BE NICE!
I have to say this outright, even though I have a Twitter handle dedicated to it (@just_b_nice), and a Hashtag #JustBeNice, so many just don't get how easy it is to... JUST BE NICE! Say... "Have a nice day, night or weekend" at the end of a call. Hold a door for...
Wake up Corporate America…
[Awesome image via https://www.bakinginatornado.com] Companies need to shut up and listen instead of using social media as an advertising tool. They’re worried about who has more Twitter followers, about who has more fans on Facebook... or they’re worried about who is...
Doubt the Doubts Podcast interview: The Value of Relationships with Ted Rubin
A few weeks back I was interviewed by Paul Blais (@pdblais), Founder & Host of the Doubt The Doubts Podcast. The podcast focuses on “Killing The Doubts That Kill The Dreams”. During the podcast we talked about the importance of listening. In the interview Paul...
Real Time Marketing – the Good, the Bad and a better Customer Experience ~via @InsideCXM
Getting the right message to the right people at the right time is an age-old marketing mantra. And how you hit that sweet spot has been foremost in the minds of every marketer since people started selling things to each other. That hasn’t changed over the years, but...
Syndication and Relationships with @TedRubin [@BryanKramer’s Podcast]
Joining us in Episode 5 of From the Author’s Point of View is Ted Rubin. Many people in the social media world knows him for his enthusiastic, energetic & undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social...
Syndication and Relationships with @TedRubin [@BryanKramer's Podcast]
Joining us in Episode 5 of From the Author’s Point of View is Ted Rubin. Many people in the social media world knows him for his enthusiastic, energetic & undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social...
Gallaghers Steakhouse (@Gallaghers_NYC), A New York City Institution, Reopening…
Gallaghers was acquired in January 2013 by Central Park Boathouse operator Dean Poll, a good personal friend who has shown me time and time again that Return on Relationship is part of his DNA. Dean is a native Long Islander who grew up in the restaurant industry....