Straight Talk Blog
Ted Rubin“The whole universe changes.”
Originally posted by Lisa Duggan | on August 21st, 2012 | AGE 54 HOMETOWN(S) Huntington, NY @TWITTER @TedRubin ON THE WEB Ted Rubin NUMBER OF CHILDREN Two teenage girls DAY JOB Chief Social Marketing Officer / Social & Engagement Strategist...
“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” Dedicated to #Hispz13…
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important... incredibly passionate. Return on Relationship lives so vividly in this community. I am honored to be a part of...
“Life isn't about Finding Yourself. Life is about CREATING Yourself." Dedicated to #Hispz13…
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important... incredibly passionate. Return on Relationship lives so vividly in this community. I am honored to be a part of...
“Life isn't about Finding Yourself. Life is about CREATING Yourself." Dedicated to #Hispz13…
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important... incredibly passionate. Return on Relationship lives so vividly in this community. I am honored to be a part of...
Harness the Power of Social Stories
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those...
Personal Connection is Coming Full Circle
Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to provide differentiated service based on their preferences, history and...
Latest re-branding stupidity, J.C.Penny is now jcp???
I was going to post this back in November, and then decided to hold back. Today I passed a huge billboard near Penn Station for jcp, and found myself saying... REALLY??? So decided to resurrect... Almost as bad as Overstock.com trying to change their name to O.com....
Who Benefits from Entertaining, Non-Brand Centric, Commercials?
What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an...
Compiled notes from many students to many teachers, March 2013 ~via @emmarsr
On Sun, Mar 17, 2013 at 10:37 AM, Emma Sokoloff-Rubin <[email protected]> wrote: Hi Uncle Ted, I wanted to ask you a quick favor. I've taken on a challenge to organize 50 people to do something I think matters. Here's what I decided to do: ask 50...
Social Media Action Camp… Return on Relationship Presentation (Video)
Published on Mar 1, 2013 Ted Rubin speaking at the Social Media Action Camp January 31, 2013
My Buddy @greggweiss Has a Way With Words…
I met Gregg Weiss, better known to some as ScrambledGreggs, via social a few years back and have come to not only respect his intelligence, but especially his quest for knowledge, his sincerity and authenticity… and most of all his sense of humor. It is all about...
The Media Insurgency Has Begun. Viva La Revolution! ~via @Katadhin
Originally published at Collective Bias by John Andrews (@Katadhin) I’ve been thinking about Daniel Morgan recently. Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army. Having...
The Problem with Assumptions
I personally believe that assumptions are the mother of all screw-ups when it comes to relationships in general, and business relationships in particular. When we make assumptions, we’re limiting ourselves to a narrow view of things—a tiny window from which we view...
“Ugly socks for social media success” – a true story featuring Ted Rubin via @ehatziioannou
Published on Mar 16, 2013 Lefti met Ted Rubin at SXSW to talk about his new book: ROR, Return on Relationships (#RonR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as...
"Ugly socks for social media success" – a true story featuring Ted Rubin via @ehatziioannou
Published on Mar 16, 2013 Lefti met Ted Rubin at SXSW to talk about his new book: ROR, Return on Relationships (#RonR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as...
"Ugly socks for social media success" – a true story featuring Ted Rubin via @ehatziioannou
Published on Mar 16, 2013 Lefti met Ted Rubin at SXSW to talk about his new book: ROR, Return on Relationships (#RonR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as...
Remind a Teacher, Coach, or Mentor what they mean to you…
From: Emma Sokoloff-Rubin Date: Sun, Mar 17, 2013 at 10:37 AM Hi Uncle Ted, I wanted to ask you a quick favor. I've taken on a challenge to organize 50 people to do something I think matters. Here's what I decided to do: ask 50 people to pick a teacher--teacher...
MOMentumNation / @HollyPavlika is Joining The Land of Shopper Marketing, Crazy Socks and Hugs.
Posted originally on MOMentumNation.com on Wednesday, March 13th, 2013 at 7:45 am.Written by Holly Pavlika MOMentumNation is now a part of Collective Bias. John Andrews, CEO of Collective Bias said, “We’re thrilled to have a social pioneer like Holly joining us at...
Some Top Social Hits & Misses of the Past Few Weeks
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...
Some Top Social Hits & Misses of the Past Few Weeks
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...
Some Top Social Hits & Misses of the Past Few Weeks
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...
Face It… There Is No Privacy Anymore, So Embrace Accessibility
“No matter what happens, always be yourself.” -Dale Carnegie In this age of identity theft and hacking fears, it’s understandable to want to protect your digital identity, and being careful and mindful of passwords is wise, but not saying who you are is going...
Social Commerce and the Measurable Impact of Social Media
Posted on February 19, 2013 by Smarter Commerce Ted Rubin and Jason Keath debate the impact of social media on business in this new era of social commerce. Hear them discuss how CMOs can instrument their marketing to target clients more effectively and the value...
Return on Relationship – BDI 1/30/13 Search & Social Leadership Forum
1. Return on Relationship™ 2. Message to Businesses: Change Your Framework—Change Your Future 3. Social is a facilitator ofrelationships, it is not the relationship itself! 4. Trust is Built• Based on interaction• Consistency• True to your word, authentic, and genuine...
Return on Relationship – BDI 1/30/13 Search & Social Leadership Forum
1. Return on Relationship™ 2. Message to Businesses: Change Your Framework—Change Your Future 3. Social is a facilitator ofrelationships, it is not the relationship itself! 4. Trust is Built• Based on interaction• Consistency• True to your word, authentic, and genuine...
Return on Relationship – BDI 1/30/13 Search & Social Leadership Forum
1. Return on Relationship™ 2. Message to Businesses: Change Your Framework—Change Your Future 3. Social is a facilitator ofrelationships, it is not the relationship itself! 4. Trust is Built• Based on interaction• Consistency• True to your word, authentic, and genuine...
Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?
The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive and kicking, the Free-Standing Insert (FSI) . It’s...
Ted Rubin Video Clip about Valentine’s Day and Dads ~via @LosTweens
Published on Feb 11, 2013 Ted Rubin, leading social media strategists, gets real about is return on relationship with his daughter and shares the importance of showing children love on Valentine's Day. Video includes tips and ideas for tween and teen dads. Today,...
Ted Rubin Video Clip about Valentine's Day and Dads ~via @LosTweens
Published on Feb 11, 2013 Ted Rubin, leading social media strategists, gets real about is return on relationship with his daughter and shares the importance of showing children love on Valentine's Day. Video includes tips and ideas for tween and teen dads. Today,...
Why Social Media Marketing Mirrors Great Parenting Skills ~via Chris Efessiou & VoiceAmerica Radio
Return on Relationship (ROR): Why Social Media Marketing Mirrors Great Parenting Skills Aired February 7, 2013 Hosted by Chris Efessiou [Download MP3] [itunes] [Bookmark Episode] You might be surprised by how much success in social media marketing mirrors great...