Straight Talk Blog
Ted RubinROR, Return on Relationship™, Interview for Social Enterprise 2012
Interview by Irma Kubisty, MillionYou.com for Social Enterprise 2012 You have been talking about the ROR at various conferences and your book under the same title is coming out in November. So what is Return on Relationship about? Facebook fans, retweets, site visits,...
51 Things You Can Do That Will Bless Your Kids ~via @finding_joy
LOVE THIS... everyone should hang it on the mirror in their bedrooms! ~Ted Rubin 1. Let them try. 2. Let them make mistakes. 3. Tell them you love them every single day. 4. Tell them you love them no matter the circumstance. 5. Tell them you are proud of them. 6....
Ted Rubin of Collective Bias on Why Social Media Was Made For Women ~via NEXT for Women
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about women and social media. Ted states that social media was made for women since they do most...
Social Media has Played Significant Role in the Rise of Marketing to Women… better keep an eye on the Latinas from #LATISM12
Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control...
Ted Rubin of Collective Bias on Teaching Kids How To Learn ~via NEXT for Women
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about teaching kids how to learn. Ted states that children need time to play and achieve. Play...
Collective Bias Rap… via @BlakeBrandes & @champions4kids
Published on Oct 22, 2012 by djdecrypt... @BlakeBrandes - Chief Program Officer at Champions for Kids, Hip-Hop Educator, Beatboxer, Rhyming Social Activist, Producer, Enthusiastic Goldfish Consumer. Wamp wamp. New York City · https://www.blakebrandes.com We at...
Collective Bias Rap… via @BlakeBrandes & @champions4kids
Published on Oct 22, 2012 by djdecrypt... @BlakeBrandes - Chief Program Officer at Champions for Kids, Hip-Hop Educator, Beatboxer, Rhyming Social Activist, Producer, Enthusiastic Goldfish Consumer. Wamp wamp. New York City · https://www.blakebrandes.com We at...
Collective Bias Rap… via @BlakeBrandes & @champions4kids
Published on Oct 22, 2012 by djdecrypt... @BlakeBrandes - Chief Program Officer at Champions for Kids, Hip-Hop Educator, Beatboxer, Rhyming Social Activist, Producer, Enthusiastic Goldfish Consumer. Wamp wamp. New York City · https://www.blakebrandes.com We at...
Return on Relationship™ Infographic… created by @MillionYou for #SocialEnterprise2012
ReturnOnRelationshipBook.com
Crowd Sourcing Relationships (video)
Created for MillionYou.com in advance of the NoNoobs Social Enterprise 2012 in Warsaw, Poland October 22, 2012
It is Time to Come out of that BRAND Controlled Shell
Brands/Marketers... experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to experiment in a...
The Decline of Machines – Why Social Media is not Technology and Vice Versa
Originally posted at Collective Bias Blog by John Andrews Most of today’s senior business leaders and marketers developed much of their perspective during the dot com boom of the late 90s and early 2000s. It is little wonder then that when approaching social...
The Future of Media
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet... New Media. But there was nothing really new. It was simply traditional media in a new wrapper... noting new at all. We are now entering the era of "New Media." Media is now...
The KitchenAid Social Blunder… Was it Easily Preventable?
Chicago Tribune: Lessons from KitchenAid: Even the worst social media mistakes are preventable (for those who cannot access via this link, the whole article is posted following the Facebook comments below.) KitchenAid made the worst social media mistake of all...
QR Codes: Fad, Marketing Trend or…
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was... REALLY? QR codes are not a fad, that would imply they ever had value or were a phenomenon in the first place. QR codes were dead on arrival. Sure, they...
Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO's & Social Media
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO's & Social Media
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
Twitter for Sharing and Syndication
Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else published via Twitter, is that a great deal of the influencer community...
What Are You Doing to Connect Women with Your Brand/Product/Service?
What is happening now, as more women spend more time on more social networking sites for more reasons, is that women’s purchasing power now goes well beyond the purse … into women’s relationships. Consider how important relationships are in social commerce, and you...
Smarter Commerce Conversations – Ted Rubin, Collective Bias at #IBMSCGS
Published on Sep 10, 2012 by smartercommerce Todd "Turbo" Watson (blogger and tech evangelist) talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias. Ted discusses Return on Relationship™ and the importance of social media in all business efforts....
What I Think About on Yom Kippur
Yom Kippur, known as Day of Atonement, is the holiest day of the year for the Jewish people. For me, not being a religious person but more of a cultural Jew, it is more a day of counting my blessings and giving thanks for the well-being of those I love. In that...
Ted Rubin on Why Women Rock ~via @NEXTforWomen
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about why women rock. Ted states that women rock because they have a true passion for the items...
Ted Rubin Interview at IBM Smarter Commerce Global Summit 2012
Published on Sep 18, 2012 by servedfreshmedia We had the pleasure of speaking with Ted Rubin (Chief Social Marketing Officer at Collective Bias and Author of "Return on Relationships") at the IBM Smarter Commerce Global Summit 2012 Orlando. After his panel on...
Author Ted Rubin on Measuring Social Media Efforts ~via @BizBash_Events
Originally posted at BIZBASH By Mitra Sorrells | Posted September 14, 2012 Ted Rubin believes in the power of social...
Ted Rubin of Collective Bias on Why Twitter Is THE Social Media for Networking ~via @NEXTforWomen
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about the importance of beginning to tweet. He states that Twitter is the most valuable networking...
The Social Path to Purchase… ~via @CollectiveBias
The Collective Bias influencer community creates shopper content By Stuart Feil September 10 2012 ADWEEK Shopping is, by its very nature, a social activity—people always want to know what other people are buying or discuss what they’ve bought themselves with friends...
Ted Rubin of Collective Bias on Teaching Kids How To Learn ~via NEXT for Women
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about teaching kids how to learn. Ted states that children need time to play and achieve. Play...
Ted Rubin of Collective Bias on Why Follower Quantity is Irrelevant (Video)
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about the quality vs. quantity of twitter followers. Ted states that if quantity is quality, then...
Relationship Building on Social Platforms
So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood of reaping a good...