Straight Talk Blog
Ted RubinRADIO: Return on Relationship: It Works for Social Media Marketing AND Parenting! ~via @jimhigley
Today’s guest on Bobblehead Dad Radio is Ted Rubin, father extraordinaire and co-author of Return on Relationship – along with Kathryn Rose – a study in the changing world of social media marketing. You’ll enjoy Ted’s insights. And you’ll be amazed at the similarities...
My New Title, CHO… Shifting Your Mindset by Shifting Your Focus
I recently circulated a Facebook Post where I announced that my corporate title at Collective Bias was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn’t explain further, and it got everyone guessing what CHO stood for. It was a great...
Building a “Collective Bias”
By: John Andrews & Courtney Velasquez Many folks ask me about our company name, “What is a Collective Bias”? It’s a great question that transcends not only our company but also a new media industry created by the rise of social platforms. A complete answer...
Building a "Collective Bias"
By: John Andrews & Courtney Velasquez Many folks ask me about our company name, “What is a Collective Bias”? It’s a great question that transcends not only our company but also a new media industry created by the rise of social platforms. A complete answer...
Building a "Collective Bias"
By: John Andrews & Courtney Velasquez Many folks ask me about our company name, “What is a Collective Bias”? It’s a great question that transcends not only our company but also a new media industry created by the rise of social platforms. A complete answer...
Relationships are the New Currency: 11 Important Lessons @katkrose Learned from Her Children About Building Business Relationships
Originially posted by KATHRYN ROSE on JANUARY 15, 2013 My next book, Return on Relationship, written with my friend and colleague Ted Rubin, offers a comprehensive look into the importance of building, nurturing and maintaining relationships with your clients as a...
The New Employee Wellness and Social Connection Plan – Powered by Nikefuel
By: Ted Rubin and John Andrews Healthy and happy employees are at a competitive advantage. A recent Harvard Business Review article cites studies that show that every dollar spent on Wellness returns $2.71 in benefit. In my career, I’ve witnessed all manner of...
13 Questions With The Social CMO Ted Rubin ~via @Forbes
Reprinted from original article at... ForbesBrandVoice Connecting marketers to the Forbes audience RUN BETTER BUSINESS 1/15/2013 @ 2:30AM |2585 views 13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite Todd Wilms, SAP After...
Return on Relationship, The Book, is a Reality!
Last year I embarked on a journey with my friend and co-author Kathryn Rose to put into words what Return on Relationship really means. And after months of hard work, I’m very excited that our new book, Return on Relationship: Relationships are the New Currency; Honor...
See Panasonic’s Live@CES broadcast here, @PanasonicUSA #PanasonicCES…
Free live streaming by Ustream The live broadcast starts this morning 1/8/13, and will be taking place at the Panasonic booth in Central Hall, #9406, near the Main Stage.
Six Do’s and Don’ts for Promoting Your Blog and Using Social Media
Originally posted at Mamiverse.com For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to...
At My Brother’s Travel Company, @DavidTravel, It’s All About Making It Happen
So incredibly proud of my younger brother David featured on the Cover of LUXURY TRAVEL ADVISOR... Customized Travel Special Offers Gay & Lesbian About Us Sample Itineraries & Maps Cruises & Tours D-Tips & Tools Contact Us LUXURY...
At My Brother's Travel Company, @DavidTravel, It's All About Making It Happen
So incredibly proud of my younger brother David featured on the Cover of LUXURY TRAVEL ADVISOR... Customized Travel Special Offers Gay & Lesbian About Us Sample Itineraries & Maps Cruises & Tours D-Tips & Tools Contact Us LUXURY...
Social Media… How Do You Measure Success?
This post written jointly by Ted Rubin and Casey Petersen "Success" in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy... we like to use the term "Conditions of...
Return on Relationship™ Webinar produced by @PureMatter
PureMatter Webinar with Ted Rubin Purematter·Published on Dec 20, 2012 Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship™ with Ted Rubin was a live webinar that took place on December 20, 2012. It's a presentation of PureMatter Labs....
Why Encouraging Childlike Creativity is Essential in Business
Kids are naturally creative. If left to their own devices with crayons, paint—even a cardboard box, wonderful things often blossom. So what happens as we get older? Many people think kid “lose” that creativity. However, it’s really the grownups who take it away from...
Why Relationships are the New Currency
Originally Posted on December 11, 2012 by Smarter Commerce NEW YORK CITY, Social Media World Forum — Ted Rubin is the CMO of Collective Bias. Ted’s statement at #SMWF that “relationships are the new currency” was a big hit. Speaking to a few hundred marketing...
Is Social Marketing a Waste of Time… Hardly!
There is a lot of conversation going on now as we approach the end of another year with many focused on Social and whether or not there is truly gold in them there hills. Todd Wasserman recently wrote a post for Mashable, IMHO, to generate discussion and foster...
Return on Relationship: Why Companies Need to Embrace Social@Scale
Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution. Since my social mantra has always been about...
Does not take a lot to make me happy…
Big smile on my face right now. My 15 year old is at my place this weekend and I get to go out and get her breakfast (watch her eat it), take her to the mall with a friend (text them when I'm getting Starbuck's so I can buy for them and they can go off again by...
Start Using Instagram Now!
I believe that Instagram is incredibly valuable as a relationship builder and as an indexer of social content. In addition... Instagram is hardly a Pinterest killer, but more of another form of incredibly valuable social engagement. Pinterest targets a much stronger...
Students, or Anyone, Looking for Work: Repurpose Those Writing Assignments!
Are you a college student about to dive into job hunting? Need something besides a student resume to catch the eye of potential employers? Sometimes it can seem like you’re fighting an uphill battle with the chicken-or-the-egg syndrome, especially if you’re shy on...
18 Ways to Engage and Build Teams in a Social Era
Originally posted at Switch and Shift 11.15.12 Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing conversation with them...
43 Life Lessons that Kids Teach Us ~via @finding_joy
This post, originally posted by Rachel Martin on her blog finding joy, is so perfectly aligned with what I believe and my post 12 Most Important Lessons We Can Learn from Children. Please read, remember, (don't forget to add skipping ) and make it a part of your...
Is There Really Such Thing As Failure? ~via @sass
Love this post from my friend Jeff Sass originally posted at his blog, sassholes. I think this quote is perfectly suited to Jeff's post... "Satisfaction does not come with achievement, but with effort. Full effort is full victory." ~Mahatma Gandhi Image by @gapingvoid...
Be Thankful, but More Important…
Love this quote sent to me by Rachel Martin. So very applicable today, post-Thanksgiving, with respect to all the thanks everyone expressed yesterday... "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live...
On this Thanksgiving Day…
let's be thankful for what we have, but let's also look to the future and empower our reach to exceed our grasp! "Do not let your fire go out, spark by irreplacable spark. In the hopeless swamps of the not quite, the not yet, and the not at all, do not let the hero in...
ROR, Return on Relationship™, Interview for Social Enterprise 2012
Interview by Irma Kubisty, MillionYou.com for Social Enterprise 2012 You have been talking about the ROR at various conferences and your book under the same title is coming out in November. So what is Return on Relationship about? Facebook fans, retweets, site visits,...
51 Things You Can Do That Will Bless Your Kids ~via @finding_joy
LOVE THIS... everyone should hang it on the mirror in their bedrooms! ~Ted Rubin 1. Let them try. 2. Let them make mistakes. 3. Tell them you love them every single day. 4. Tell them you love them no matter the circumstance. 5. Tell them you are proud of them. 6....
Ted Rubin of Collective Bias on Why Social Media Was Made For Women ~via NEXT for Women
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about women and social media. Ted states that social media was made for women since they do most...