Straight Talk Blog
Ted Rubin
Customer Experience is Your Only True “Real” Branding
It is very, very rare to have your customer's full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
Lead Gen and… Customer Experience with Your Marketing
Always focus on truly adding value and be sure to do whatever you can to form a human connection—people do not want to be treated as a number. Yes, you can measure and track numbers, and bang people relentlessly over the head... and make sales. BUT... Your...
Relationships ARE the Most Valuable Currency
How do you build and strengthen relationships with your audience (as a whole, and as individuals) to increase your Return on Relationship, ROR, #RonR? 1. Listen If you want to be heard above the ever-growing social media “noise,” you need to first listen to your...
TRUST and Relationships
TRUST is built upon interaction, when you’re true to your word, authentic, and genuine. To build relationships online, you (as a brand or individual) have to offer value in return. TRUST requires INCLUSION... and “TRUST Exchanges” are a part of everything we do. TRUST...
What is the True Value of Social Media to a Brand?
What is the true value of Social Media to a brand? I believe many are STILL looking at this in too narrow and traditional a fashion. Most people are focused on trying to assign a dollar value to each Facebook post, like, share, Twitter follower, TikTok view, etc.,...
Return on Relationship, Personal Commerce, Digital Marketing’s Future and More
“Much of a future consumer’s product needs are becoming anticipated and automated... it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the demand has fully materialized.” -Ted Rubin Voices In Personalization (VIP) is a...
The Emotional Connection: How Networking Drives Sales
THIS INTERVIEW BEGINS AT MINUTE 5:50... Ted is a leading Social Marketing Strategist with millions of social media followers in his network. How does he leverage his influencer power to further his business objectives? Entertaining, funny, engaging and compelling, Ted...
Provocateur Ted Rubin Joins Dori DeCarlo in the Business Spotlight on #WordofMomRadio
About The Word of Mom Media Network Word of Mom Radio, THE radio show for Mompreneurs and Business Women, has been sharing the wisdom of women on BlogTalkRadio for more than seven years. Mompreneurs, women-owned and home-base businesses are breaking those myths that...
New Times, Building Relationships and How “NoLetUp!” Was Born
Truly enjoyed this interview with Dryver Larrison, the son of a good friend and colleague Jim Larrison who is Co-Founder of Dynamic Signal.
Evolving Digital Self – Return on Relationship
LISTEN HERE... Dr. Heidi talks with Ted Rubin, leading Social Marketing Strategist, Author of "Return on Relationship" / Speaker / Strategic Advisor / Provocateur. In March 2009 Ted started using and evangelizing the term ROR, Return on Relationship #RonR. Many people...
A Tribute to Bruce Rubin… who’s Superpower was making every friend feel like his “Best Friend”
Incredibly tough day Thursday attending our dear lifelong friend, Bruce Rubin’s, funeral. His wife Lisa, they met 11 years ago, and were married in 2017, orchestrated a lovely and memorable funeral service and celebration of his life. Lisa spoke at the service with...
Gaining Return on Relationship Whilst Being Good to People
WATCH THE VIDEO BELOW ⬇️⬇️⬇️ Ted Rubin talks to Jason Barnard about RonR (Return on Relationship) and about building an audience that truly engages with you and is truly relevant to your brand and products. Ted is famous for his motto ‘Return on Relationship‘ and ‘Be...
Lucyd Bluetooth Glasses Will Change the Way You Stay Connected to the World
SEE VIDEO BELOW ⬇️⬇️⬇️ Love my Lucyd Lyte Bluetooth Sunglasses. I think we all have become accustomed to always being connected, and due to that we have lost some of our connection to what is going on around us... #bluetoothglasses help bring back some of what we are...
Independence Day Comes Every Year… Some Years it Means More Than Others
Independence Day brings to the forefront all the challenges we have been facing since the beginning of 2020. It's been a long haul through this pandemic, and we are not done yet, and a contested election along with its aftermath (🤦🏻♂️), but thanks to amazing work,...
Learning to Dance in the Rain and Stay Upbeat… #NoLetUp!
Highlights of my Interview with friend and podcaster Nathaniel Schooler, @NatSchooler... Attitude and Perspective that Leads to a Positive Mindset Fighting to Keep his daughters in his life. Having a positive attitude despite the pain. Getting through this pain is...
Happier at Work: Business, Community, and Return on Relationship
Happier at Work · 64: Business community & return on relationships with Ted Rubin ‘’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin. Companies need to step beyond creating a "Culture" and nurture...
Social ROI: Measuring Return on Relationship Is Invaluable
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
Ted’s Bluetooth Sunglasses Memorial Day Weekend
Hey everyone, don't know about you but I can't believe it's already Memorial Day Weekend 2021... not sure what happened to 2020, but I am excited for all the new beginnings starting this summer. One thing I have done a lot of the past year is multi-tasking. Not the...
Tearing Down the Barriers Between Who You Are Personally and Professionally
Secret Sushi's Marketing in the Raw podcast with @adamhelweh and featuring Ted Rubin | Ep. #26 Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including “Return on Relationship” and “The Age of Influence:...
Books That Will Make You a Better Leader and Human
I am an avid reader and have dedicated a big chunk of my time during the pandemic to educating myself about various causes and history, and have been consciously working on my critical thinking skills. Here’s a list of some of the books I recommend everyone read in...
Thank You Mom…
My mom was the one in the neighborhood who always was available to drive to and from any activity, and she insisted on taking anyone home who did not have a ride. She worked full-time as an elementary school teacher but always managed to make the time, be there for...
How Photofy is Helping Brands to Empower Their Employees
Find more information about Photofy by visiting: Photofy.com or follow @photofyApp
Impactful Digital Media Marketing Perspective for 2021 and Beyond
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
Business Spotlight – Photofy.com
In this segment, meet Ted Rubin and Photofy. This is an installment of the Small Business Update from across the Nation and in your town. INFO: https://photofy.com/ WATCH HERE... Originally posted at businessinnovatorsmagazine.com
Beach Walking with Lucyd Lyte #BluetoothSunglasses
I moved to Pompano Beach, FL almost 5 years ago... and although there are many reasons to move to Florida, weather, lifestyle, taxes, cost-of-living... my primary reason was to be within walking distance of the beach. I love being near the beach, it renews me, and is...
Important Digital Marketing Shifts for 2021 and Beyond
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
Q&A with Ted Rubin about Building Relationships, Empathy, and Community Building
The events of the past year have left us all somewhat in a state of confusion, fear and uncertainty... and now hope for the future. Rather than devolving into panic and becoming completely defensive, many of us realized this was the perfect time for reaching out to...
The Business of Speaking… Tim McDonald Interviewing Ted Rubin
Join host Tim McDonald in the video below... on The Business of Speaking Show as he’s joined by guest Ted Rubin to discuss how he got involved in speaking, how he’s turned speaking into a business, and how he is continuing to evolve his business. Videos about Ted and...
Q&A with Ted Rubin about Influence, Content and Return on Relationship
Who are your biggest influencers? My business Partner John Andrews for sure… he is a retail thought-leader, a dedicated entrepreneur, and he inspires me to think the way I do, and to create. My daughter Niki Rubin influences me with her passion, drive, and dedication...
Technology, AI, Robots… and Me
Many believe the pandemic has accelerated the adoption of technology across all industries; is AI the answer to getting more done without hiring more people? AI uses deep learning to receive data and interpret it. Programmers don’t determine these interpretations...