Straight Talk Blog
Ted Rubin
Tearing Down the Barriers Between Who You Are Personally and Professionally
Secret Sushi's Marketing in the Raw podcast with @adamhelweh and featuring Ted Rubin | Ep. #26 Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including “Return on Relationship” and “The Age of Influence:...
Books That Will Make You a Better Leader and Human
I am an avid reader and have dedicated a big chunk of my time during the pandemic to educating myself about various causes and history, and have been consciously working on my critical thinking skills. Here’s a list of some of the books I recommend everyone read in...
Thank You Mom…
My mom was the one in the neighborhood who always was available to drive to and from any activity, and she insisted on taking anyone home who did not have a ride. She worked full-time as an elementary school teacher but always managed to make the time, be there for...
How Photofy is Helping Brands to Empower Their Employees
Find more information about Photofy by visiting: Photofy.com or follow @photofyApp
Impactful Digital Media Marketing Perspective for 2021 and Beyond
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
Business Spotlight – Photofy.com
In this segment, meet Ted Rubin and Photofy. This is an installment of the Small Business Update from across the Nation and in your town. INFO: https://photofy.com/ WATCH HERE... Originally posted at businessinnovatorsmagazine.com
Beach Walking with Lucyd Lyte #BluetoothSunglasses
I moved to Pompano Beach, FL almost 5 years ago... and although there are many reasons to move to Florida, weather, lifestyle, taxes, cost-of-living... my primary reason was to be within walking distance of the beach. I love being near the beach, it renews me, and is...
Important Digital Marketing Shifts for 2021 and Beyond
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
Q&A with Ted Rubin about Building Relationships, Empathy, and Community Building
The events of the past year have left us all somewhat in a state of confusion, fear and uncertainty... and now hope for the future. Rather than devolving into panic and becoming completely defensive, many of us realized this was the perfect time for reaching out to...
The Business of Speaking… Tim McDonald Interviewing Ted Rubin
Join host Tim McDonald in the video below... on The Business of Speaking Show as he’s joined by guest Ted Rubin to discuss how he got involved in speaking, how he’s turned speaking into a business, and how he is continuing to evolve his business. Videos about Ted and...
Q&A with Ted Rubin about Influence, Content and Return on Relationship
Who are your biggest influencers? My business Partner John Andrews for sure… he is a retail thought-leader, a dedicated entrepreneur, and he inspires me to think the way I do, and to create. My daughter Niki Rubin influences me with her passion, drive, and dedication...
Technology, AI, Robots… and Me
Many believe the pandemic has accelerated the adoption of technology across all industries; is AI the answer to getting more done without hiring more people? AI uses deep learning to receive data and interpret it. Programmers don’t determine these interpretations...
What is Photofy, and who does it help?
Find more information about Photofy by visiting: Photofy.com or follow @PhotofyApp on Twitter and Instagram. Photofy is a...
Handling Your Team Amidst a Pandemic… a Great Time To Adjust, Learn, and Refocus
What a great time this has been to adjust, learn, and refocus... sometimes good things come from challenges. It has been so important for companies to focus on their employees and show them how important they are to the organization. Encouraging your employees to...
Brand and Reputation
“A Brand is what a business or a person does. A Reputation is what people remember and share.” ~Ted Rubin -- A conversation Ted and Jack Monson had with an audience live on LinkedIn.Navigating a #globalpandemic, a civil rights movement, public safety, an election,...
Can Artificial Intelligence and Bots Provide a Return on Relationship?
Have you ever heard of Return on Relationship (RonR)? Social Marketing Strategist, Author, Speaker, and Provocateur Ted Rubin explains how this concept applies to artificial intelligence in order to create trustworthy relationships in our everyday interactions. Let's...
Don’t Rent, Co-Own
Ted Rubin has definitely built an audience, you don’t become the most followed CMO on Twitter (according to Social Media Marketing Magazine) without one. So, who better to ask for advice on the theme for this month’s issue; should we develop our content strategy and...
CMO insights on Social Media with Ted Rubin
Welcome to RDB - Robin des Bois, Michael Fenech, and Karen O'Brien's Marketing from an Executive's Perspective! "We sat down with the most followed CMO on Twitter Ted Rubin to discuss the changing world of social media, the differences between managers and...
Your Domain Name is a Strong Marketing Tool
What’s in a domain name? A lot more than people give it credit for, in my opinion. Your domain name is not just an address for your website. It is that underestimated sliver of opportunity that brands can take to set themselves apart from their competitors and not...
Your Domain Name Plays a Significant Role in Brand Building. Don’t Ignore It!
Your online brand identity is a culmination of many factors such as the look and feel of your website, the tone of voice, and the kind of images that you use in your digital marketing efforts. While businesses will spend a significant amount of time and money on...
Which is more critical to your business, ROI, or ROR?
Lisa Thal is an Author, Speaker, and Life Coach. She authored "Three Word Meetings"... A Simple Strategy to Engage, Inspire, and Empower Your Team. Make an impact on those you lead by using three words! Via Lisa... In Episode 49, I share a conversation with Ted...
Who Decided the Lines?
We caught up with Ted Rubin this month and asked him about the theme of this month’s issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically...
Be a Giver First… That’s What Dad Taught Me
I have always been a giver first, something I was taught every day by my Dad. He was always doing things for our neighbors…cleaning up, fixing things, helping out in any way he could. He would do this without expecting anything back in return other than friendship, a...
Return on Relationship… ROR.online
Author, Marketing Strategist, Provocateur, and Photofy CMO Ted Rubin discusses the concept of Return on Relationship and how every person in the business world can use social media to forge valuable new connections that will stand the test of time. EXHIBITOR...
Employee Content Enablement Is Expanding Brand Engagement
by John Andrews and Ted Rubin The Influencers Inside Are Building Local and Personal Engagement for Brands Practically everyone is a content creator now. We don't just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS...
An Email Marketing List, Permission, and the Marketing That Follows
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
Brands: Get Back to Basics with Your Engagement Game
Brands have been fighting the age-old battle of gaining audience attention with every shift in technology. From print to radio, radio to TV, TV to web, and now the digital transformation—it seems that the marketing soil beneath our feet is constantly shifting. But is...
Sharing, Conversation, and Emotionally Connected Content Will Be the Ads of the Future
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
Mental Health Mindset for Peaceful Achievement
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
Habits and Resolutions
Resolutions are a desire for new habits. And a habit needs to be established before it can be improved. So make it easy and start small, then improvement will come naturally as the habit is instilled. Instead of saying “I am going to read from a book for an hour a day...