Straight Talk Blog
Ted Rubin
The Secret Sauce for Content Creation Influencers
The secret sauce here is providing good content because content creates a platform for people and brands to communicate, not just about products and services, but about what is important to consumers. If your content is on target, it will be spread freely via social...
Digital Marketing Dive | Ted Rubin & John Andrews Talk About Retail Relevancy
Via Seth Goldstein and Digital Marketing Dive Podcast... Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are long-time business partners and great friends and have been helping brands of all sizes get a handle on...
Leadership Series… Elizabeth Suárez Interviews Ted Rubin
Elizabeth Suárez: In this series, I chat with various industry experts on the intricacies of business and discover what advice they can offer to both seasoned and emerging leaders. I sat with Ted Rubin, a leading social media strategist, author and the former chief...
The Universal Coupon is a New Industry Standard… AI (8112)
The Universal Coupon is a new industry standard. It brings all coupon data to the cloud to enable a serialized, single-use manufacturer funded coupon. If coupons are a part of your retail strategy, THIS CONCERNS YOU... there is an important change coming, be prepared....
You Want To “Growth Hack,” Then Build a Reputation…
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, so many different communication platforms, where it’s...
Omni-Channel: Not Something Retailers Do for Consumers, but Something Consumers Expect from Retailers
"Focus on something the customer wants, and then deliver it." ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China's People's Liberation Army have more people on the payroll. It stands to reason that the retail...
Accessible Investing Is Changing The Game
Guest post by John Andrews This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY investment options. Traditional companies have gotten into the game...
Why Are Marketers Still Referencing “Mobile” as a Marketing Category?
After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)... could not believe how many speakers I heard refer to "Mobile" marketing in 2022 🤦🏻♂️...
15 Minutes with Ted Rubin… via @EclipseGroupUK
SEE TRANSCRIPT OF INTERVIEW BELOW... In our Fifth episode of 15 Minutes With we’re talking to Ted Rubin. Ted is a leading Social Media Marketing Strategist, International Keynote Speaker, Business...
DIVERSITY and INCLUSION
I think diversity and inclusion are two sides of a coin. On the one hand, diversity is about having people from different walks of life. I think that’s really important depending on the kind of business or product you have, but the value is always there. On the other...
Retail Growth Series with Louise Lally – Ted Rubin and John Andrews discuss Retail Relevancy
WATCH VIDEO HERE ⬇️ ⬇️ ⬇️ Business partners and co-authors Ted Rubin, a leading Social Marketing Strategist, and John Andrews, a Retail Marketing Expert, will be discussing how Retailers need to adapt to new consumer shopping habits. They have released a new book...
Inclusion… Empower Your Employees to Speak-Up and Raise Their Hands
WATCH VIDEO HERE ⬇️ ⬇️ ⬇️ Nothing like serious face-to-face conversations, especially with AT&T’s John Starkweather… nice to be back at #sxsw2022 Brand Innovators #BISummit. John spoke at the Sx Brand Innovators Summit about diversity and inclusion, and did...
How ‘Return on Relationship’ (#RonR) Came to Life For Me
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
Coffee and ‘Retail Relevancy’ in the Clouds with Ted Rubin and John Andrews
Listen here (interview starts :35)... Thanks to Tom Capone, @Thomas_Capone, for this great conversation. John and I look forward to the next one. John Andrews CEO Photofy, Co-Founder Prevailing Path Progressive career of emerging shopper marketing technology....
Digital Marketing in 2022… Just Because You CAN
Much of the current spending in digital marketing is at the very bottom of the funnel. There are literally billions of dollars being spent to target the right consumer in the right place at the right time, and much of it is completely wasted due to a simple fact:...
John & Ted’s Excellent Adventure – The Dad 2.0 Podcast
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons...
Businesses No Longer Have the Luxury of Compartmentalizing Customer Experience
Businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company. For example, by walking into a physical store, browsing a catalogue, visiting a website, using social media, and now......
Rockstar CMO and… RETAIL RELEVANCY
LISTEN HERE ⬇️ ⬇️ ⬇️ "An excerpt from Rockstar CMO episode 98 - when we got to hang out with two incredibly experienced, passionate, and interesting retail marketers, Ted Rubin and John Andrews, as they discuss their book... RETAIL RELEVANCY: How Brands and Retailers...
VoyageRaleigh Magazine | Raleigh’s Most Inspiring Stories: Meet Ted Rubin
https://voyageraleigh.com/interview/community-highlights-meet-ted-rubin-of-return-on-relationship-and-an-equity-partner-in-raleigh-based-photofy-inc/ Today we’d like to introduce you to Ted Rubin. Hi Ted, thanks for sharing your story with us. To start, maybe you can...
How Can Retailers Connect, or Reconnect, with Shoppers? @SocialGeekRadio Talks Retail Relevancy
Ted Rubin and John Andrews are back on Social Geek, and they’re kicking off 2022 with a brand-new book called Retail Relevancy. How can retailers connect, or reconnect, with shoppers? Is it too late for those who are behind the curve? And, what brings brand relevance...
Retail Relevancy… You had me at “Personal Commerce” ~@jaffejuice
Joe Jaffe welcomes back Ted Rubin and his co-author John Andrew to discuss a meaty topic indeed: THE FUTURE OF RETAIL. You had me at “personal commerce” and “if our products come to us when we need them, do we still need to go and get them?” ~Joe ➡️ Retail Relevancy...
Retail Relevancy – How Brands, Retailers, and Shoppers will Connect
John and I speak with Jason Cooper about our new book called RETAIL RELEVANCY, perfect start for the new year. ~via Jason... Shopping behaviour is changing from a world where consumers go to stores to get products to one where products come to consumers. Of course,...
Retail Relevancy… Book Interview with Simon Haigh
RETAIL RELEVANCY: How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World ➡️ ORDER your copy of... RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Our goal is to explore how brands and retailers can thrive in the future by...
Building Better Business Relationships… HRchat
In this HRchat episode, we talk about building and maintaining relationships. Listen as we talk about lessons from the world of social media marketing that can be transferred to leadership and HR. Bill's guest is Ted Rubin, a leading Social Marketing Strategist,...
BOOK LAUNCH… RETAIL RELEVANCY: How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World
➡️ ORDER your copy of... RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Retail is transforming from a place where people “get” things to the facilitation of “getting” things. Consumer shopping is changing in the digital age faster than many...
How My “Return on Relationship” (#RonR) Concept Was Conceived
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
Return on Relationship… Definition
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty,...
99% of “Influencers” Don’t Influence Anyone…
99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content. Most often, although not always, it's more about the content than the “influence.” The vast majority of what Brands consider and refer to as “Influencers” are media...
The Authentic Practitioners of Social Marketing
The authentic practitioners of social marketing – those who last, build connections, and foster relationships – know how to be authentic, honest, and real, without going over the top. They might touch on a controversial subject, but they'll do it thoughtfully, rather...
Thinking About Your Audience’s Audience
Thinking About Your Audience’s Audience: An Audvisor Insight from Ted Rubin "I’d like to share this insight I’ve chosen from Audvisor.com by Ted Rubin on thinking about your audience’s audience. Here is the insight in Ted’s own words (transcript lightly edited for...