Straight Talk Blog
Ted RubinTed Rubin – Conversation is Content ~ via @dougforesta
In This Episode, You’ll Discover: How to get more engagement with your content A powerful way to create relevant content How to keep creating content your market will love A mindset shift to help increase your marketing effectiveness Tips From The Episode: Periscope...
2 Core Reasons Why Businesses Fail At Social ~via @socialfresh
There are several reasons why I think businesses hamstring their social efforts. 1. Companies Fear Social, Fear the Permanence of the Web First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to...
How to Drive Your Best Employees to the Competition
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
How Zappos So Easily Turned a #FAIL into a Big Win
So unfortunate to see ads, from brands I respect, that are such #FAILS. Good idea, I have been writing about hiking for when I am in Pine, AZ and was even interested in these shoes (so clicked on the ad), so "good Job" of matchmaking Facebook... BUT who ever created...
#Hashtags are the New Water-Cooler
A social contact, reached out the other day and asked me my opinion about Hashtags for a presentation she is doing. This is my reply... Savvy people/marketers who want their content/conversation about a topic, or idea/ideal available in one place, create a hashtag and...
Lighten Up… Millennials are Not That Scary!
If you Google the term “Millennials,” you’ll come up with about 13 million results, with titles all over the map: The Impact of Millennials Millennials Too Good for Gap but Love Walmart 15 Economic Facts About Millennials Millennials’ Banking Habits Could Make Wall...
Ted Rubin from SXSW 2015 On A #NewWayToWork ~via @IBMSocialBiz
Published by IBM Social Business on Jul 14, 2015 Return on Relationship, #RonR, expert Ted Rubin speaks with IBM and SocialMediaToday about a new way to work at SXSW 2015. Topics include the workplace in 10 years, most significant impact on the future of work, the...
How Ted Rubin Learned to Always Be Connecting [video] ~ via @MarketingScope
Hear Ted talk on social media, brand advocacy and how he got started in marketing. Watch Episode 22 of our Marketing Mash video series to learn how Social Marketing Strategist Ted Rubin got his start in social media and marketing, and what his tactics are for always...
Customers to Brands: #WSILTY (Why Should I Listen To You?)
The words “customer experience” and “engagement” are being bandied about a lot lately, and new tools are being created every day to supposedly help brands bridge the gap between engagement and sales. But let’s not get the cart before the horse. Before you go out and...
Start taking time to THINK… start TODAY!
So little value is put on "THINKING" these days because everything is moving so fast we have become a reactive society. Start taking time to THINK... start TODAY! And when incredulously asked what you are doing when sitting there appearing to do nothing, tell them...
Why ABC “Always Be Closing” Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale...
Why ABC "Always Be Closing" Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale...
Why ABC "Always Be Closing" Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale...
Thought Leader Life… with Guest Ted Rubin ~via @happyabout
Our co-host for the month of May is Martin Jones (@martinjonesaz) and one of our guests for May was Ted Rubin (@TedRubin). In this episode, Mitchell Levy and this month’s co-host, Martin Jones, senior marketing manager at Cox Communications, continue their discussion...
Ted Talks About… Empower Your Employees and They Will Power Your Brand, #RonR
The Adaptive Marketer Interview of Ted Rubin
Gerardo A Dada Interview with Ted Rubin the Worlds Most Followed CMO This is the second in a series of interviews of marketing leaders and CMOs that I respect and admire. Today I am honored to interview Ted Rubin, one of the most forward-thinking and influential...
Turning Disengaged Employees into Advocates
According to Gallup’s State of the American Workplace report, a whopping 52% of employees today are disengaged (less emotionally connected to their work and less compelled to put forth extra effort). Only 30% of employees actually love what they do and are deeply...
Looking People in the Eye Digitally [video] at @SDLinnovate
Technology is moving at such a fast pace that we struggle to keep up. The last few decades of marketing tactics have made us lazy “communicators. Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies, like social...
Ted Talks About… Brands, #RonR [video]
Bringing #JustBeNice to the Workplace
I wear a T-shirt when I travel that says “Be Good to People,” thanks to Kris Wittenberg’sgenerosity of spirit, and #JustBeNice (Twitter handle @Just_B_Nice) is something I talk about a lot, and do my best to live by.” It’s not only a personal mantra of mine, but a...
Social ROI: Don’t Make These Mistakes and Lose Return on Relationship ~via @SproutSocial
A month ago I wrote a post for Sprout Social about Social ROI and how the key to that is Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both...
Looking People In The Eye Digitally, Ted Rubin Interview ~ via @PhoebeChongchua
Ted Rubin is helping brands look their customers in the eye digitally. He shares how to really connect with customers online through quality relationships & engagement. Looking people in the eye digitally grows your brand. Ted Rubin is a leading Social Marketing...
Always Be Curious
Remember when your kids were little and they asked a zillion questions? What? Why? How? When? It’s amazing how direct and focused (and persistent) children can be when they’re learning about their environment. Their curiosity is insatiable, and this is a good thing!...
What “Independence” Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
What "Independence" Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
What "Independence" Day Means to Me… #NoLetUp
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our...
The Social Customer Relationship: How to Complement Social ROI with ROR ~ via @SproutSocial
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
Ted Rubin Discusses Employee Advocacy, Social and Content Marketing [video]
Published on Mar 5, 2015 Ted Rubin, brought to you by Dynamic Signal, welcomes attendees to the Content Marketing Summit 2015 and discusses his take on employee advocacy, social media and content marketing. A motivating talk that every marketer should listen to....
How to Get On in New Communications: Be Nice ~ Guest post by @zudepr
Originally posted at Zude PR Blog June 1, 2015 You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You...
Build It to be Great – Not to Sell It ~via @SiteSell
By Ted Rubin, Return On Relationship, #RonR I recently had a conversation with someone about how investors who are looking for companies to acquire, primarily look for “the next coolest thing,” something that looks like it will turn a quick ROI. There are lots of...