Straight Talk Blog
Ted RubinHow to Set Goals by Setting the Controls
In order to set goals, and accomplish them, you need to have control over certain important controllable aspects of daily life. The bottom line is really your mindset and how you approach your business and life, in the first place. There are so many things in life...
Be YOU… #NoLetUp!
"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind." ~Dr. Seuss
A little commentary about Instagram…
A little commentary about Instagram... meant for those who are perpetually tagging others for nothing other than driving them to see your post, that has nothing to do with them, but you want them to "Like" it so their name appears (or seems to be approving), and to...
Dad Spotlight: Ted Rubin Author, Social Media Strategist and Father ~ via @DadSpotlight
In this episode we had the chance to interview Ted Rubin who is both an author and father of two. If you don’t know who Ted Rubin is, he is a social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. Also, in March 2009 he...
Have We Lost the Art of Conversation?
Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to...
Connecting Social to Dollars: How Do You Measure Social Media ROI? @Brandwatch Hangout Recap
I was a panelist on a Google Hangout hosted by Joel Windels of Brandwatch, on Connecting social to dollars: How do you measure social media ROI? It was a powerful discussion with some great talking points, and here are a few highlights: Is it worthwhile to measure the...
CRM starts at home: Don’t drive your talent to the competition ~ via @hybris_software
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
How to Look People in the Eye Digitally and Stories about Seth Godin [audio] ~via @YoursProductly
Show Notes: 5:00: Introduction of Ted Rubin 10:40: You worked with Seth Godin. Share us a bit about your experiences working with Seth? 20:00: What is the secret of your energy and passion? 23:30: What is the concept of Return on Relationship? 31:30: What do you...
Twitter Basics… Updated
The mistakes I see being made by brands is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with...
Last Friday’s #NoLetUp! Periscope
Last Friday's #NoLetUp! Periscope
Looking forward to Speaking at @BrandManageCamp in Vegas October 1-2 [video]
About Brand ManageCamp Inspire. Educate. Energize. ManageCamp Inc. is dedicated to helping companies big and small create and grow strong, vibrant, profitable brands through Fresh Thinking. Inspire: Through experience and example, our events will inspire attendees to...
Mom Bloggers / Dad Bloggers: Conversation with Ted Rubin [video]
Watch the 26th Episode of the Marketing Mash video series featuring Ted Rubin. Listen to this highly intriguing yet light-hearted conversation about mom bloggers versus dad bloggers. Ted and Eric also discuss the reach that mom bloggers have – building content,...
Ted Rubin Talks About Brand Advocacy [Video] ~ via @MarketingScope
Watch this video recording taken straight from the Brand Advocacy Summit 2015. Ted Rubin talks about brand advocacy, what it means to him, best practices and real-life examples in brand advocacy. Learn about successful strategies and programs around brand advocacy and...
Interview: Ted Rubin – Social Media Influencer & Keynote Speaker ~ via @SimpleBlissMag
BY LISA DINON ON SEPTEMBER 7, 2015 Ted Rubin and I “met” back in 2010 via social media and Ted’s extraordinary personality and commitment to establishing and maintaining connections is what has made him who he is today. His “Return on Relationship” theory of engaging...
Interview: Ted Rubin – Social Media Influencer & Keynote Speaker ~ via @SimpleBlissMag
BY LISA DINON ON SEPTEMBER 7, 2015 Ted Rubin and I “met” back in 2010 via social media and Ted’s extraordinary personality and commitment to establishing and maintaining connections is what has made him who he is today. His “Return on Relationship” theory of engaging...
Interview: Ted Rubin – Social Media Influencer & Keynote Speaker ~ via @SimpleBlissMag
BY LISA DINON ON SEPTEMBER 7, 2015 Ted Rubin and I “met” back in 2010 via social media and Ted’s extraordinary personality and commitment to establishing and maintaining connections is what has made him who he is today. His “Return on Relationship” theory of engaging...
Build Trust and #JustBeNice (Infographic) ~Thanks @InfoGraphicTeam
Created by InfoGraphicDesignTeam.com
Ted Rubin Talks About #NoLetUp (what is it?) with @BryanKramer [video]
Originally posted by Bryan Kramer here... https://www.youtube.com/watch?v=C9zoYUYHcgY&feature=em-upload_owner
How one Tweet can lead to a #RonR… #NoLetUp Blab with Anyone!
HOW ONE TWEET CAN CREATE AWESOME OPPORTUNITIES! ~Originally posted at Tweetinggoddess.com by Samantha Kelly Samantha Kelly: Twitter has changed my whole life! I have created a business from it’s existence, I’ve met some amazing people on my journey and connected with...
Ted Rubin – Conversation is Content ~ via @dougforesta
In This Episode, You’ll Discover: How to get more engagement with your content A powerful way to create relevant content How to keep creating content your market will love A mindset shift to help increase your marketing effectiveness Tips From The Episode: Periscope...
2 Core Reasons Why Businesses Fail At Social ~via @socialfresh
There are several reasons why I think businesses hamstring their social efforts. 1. Companies Fear Social, Fear the Permanence of the Web First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to...
How to Drive Your Best Employees to the Competition
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
How Zappos So Easily Turned a #FAIL into a Big Win
So unfortunate to see ads, from brands I respect, that are such #FAILS. Good idea, I have been writing about hiking for when I am in Pine, AZ and was even interested in these shoes (so clicked on the ad), so "good Job" of matchmaking Facebook... BUT who ever created...
#Hashtags are the New Water-Cooler
A social contact, reached out the other day and asked me my opinion about Hashtags for a presentation she is doing. This is my reply... Savvy people/marketers who want their content/conversation about a topic, or idea/ideal available in one place, create a hashtag and...
Lighten Up… Millennials are Not That Scary!
If you Google the term “Millennials,” you’ll come up with about 13 million results, with titles all over the map: The Impact of Millennials Millennials Too Good for Gap but Love Walmart 15 Economic Facts About Millennials Millennials’ Banking Habits Could Make Wall...
Ted Rubin from SXSW 2015 On A #NewWayToWork ~via @IBMSocialBiz
Published by IBM Social Business on Jul 14, 2015 Return on Relationship, #RonR, expert Ted Rubin speaks with IBM and SocialMediaToday about a new way to work at SXSW 2015. Topics include the workplace in 10 years, most significant impact on the future of work, the...
How Ted Rubin Learned to Always Be Connecting [video] ~ via @MarketingScope
Hear Ted talk on social media, brand advocacy and how he got started in marketing. Watch Episode 22 of our Marketing Mash video series to learn how Social Marketing Strategist Ted Rubin got his start in social media and marketing, and what his tactics are for always...
Customers to Brands: #WSILTY (Why Should I Listen To You?)
The words “customer experience” and “engagement” are being bandied about a lot lately, and new tools are being created every day to supposedly help brands bridge the gap between engagement and sales. But let’s not get the cart before the horse. Before you go out and...
Start taking time to THINK… start TODAY!
So little value is put on "THINKING" these days because everything is moving so fast we have become a reactive society. Start taking time to THINK... start TODAY! And when incredulously asked what you are doing when sitting there appearing to do nothing, tell them...