Straight Talk Blog
Ted RubinLose the Fear and Embrace the Opportunities of Social Media
I’ve come to the conclusion that negative social media issues are like plane crashes. The big bad ones get media attention, which produces a disproportionate fear in the marketplace, but airline disasters don’t happen every day. The fact that we have this...
Adding Value Back into Online Relationships
WHAT IT REALLY TAKES TO BE A ‘FRIEND’ Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born. ~Anais Nin FACEBOOK HAS DONE AN AMAZING THING—they now own the word friend. The problem...
Focus On Digital Trends – Ted Rubin video Interview by @coxbusiness
Cox Blue editor Martin Jones (@martinjonesaz) interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias and co-author of the book, Return on Relationship.
Want Measurable ROI from Social Media… The Key is The Shopper
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
I am her Dad…
Had breakfast with my daughter to discuss her decision to attend Skidmore College in the Fall as a part of their Fine Arts Program. So happy that she seems totally comfortable with her decision. This is what I wish for her as she finishes one chapter and moves to the...
Social Echoes Podcast… Return on Relationship Is The Real ROI ~via @TrueVoiceMedia
Welcome to episode #16 of Social Echoes: The True Voice Media Podcast. Awhile ago I was in a meeting with two gentleman. I was taking notes and observed the differences between them. One man spoke of the people he worked with and their hopes for their businesses while...
Return on Relationship Book Trailer
Published by Tate Publishing on Feb 26, 2013
Marketing in the Age of Media Disruption
Marketing in an age of media disruption from John Andrews
Building Customer Relationships with Branded Story-Telling
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them? Well, we all know...
Social Fresh and Tweetheart TV Presents Ted Rubin… ~via @swonderlin
Published on Mar 28, 2013 Join us in Tampa, FL on April 18-19th for Social Fresh East! https://www.socialfreshconference.com Tweetheart TV's host, Stephanie Wonderlin, interviews Ted Rubin about his upcoming presentation at Social Fresh. "Content Creation Is The...
“The whole universe changes.”
Originally posted by Lisa Duggan | on August 21st, 2012 | AGE 54 HOMETOWN(S) Huntington, NY @TWITTER @TedRubin ON THE WEB Ted Rubin NUMBER OF CHILDREN Two teenage girls DAY JOB Chief Social Marketing Officer / Social & Engagement Strategist...
“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” Dedicated to #Hispz13…
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important... incredibly passionate. Return on Relationship lives so vividly in this community. I am honored to be a part of...
“Life isn't about Finding Yourself. Life is about CREATING Yourself." Dedicated to #Hispz13…
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important... incredibly passionate. Return on Relationship lives so vividly in this community. I am honored to be a part of...
“Life isn't about Finding Yourself. Life is about CREATING Yourself." Dedicated to #Hispz13…
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important... incredibly passionate. Return on Relationship lives so vividly in this community. I am honored to be a part of...
Harness the Power of Social Stories
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those...
Personal Connection is Coming Full Circle
Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to provide differentiated service based on their preferences, history and...
Latest re-branding stupidity, J.C.Penny is now jcp???
I was going to post this back in November, and then decided to hold back. Today I passed a huge billboard near Penn Station for jcp, and found myself saying... REALLY??? So decided to resurrect... Almost as bad as Overstock.com trying to change their name to O.com....
Who Benefits from Entertaining, Non-Brand Centric, Commercials?
What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an...
Compiled notes from many students to many teachers, March 2013 ~via @emmarsr
On Sun, Mar 17, 2013 at 10:37 AM, Emma Sokoloff-Rubin <[email protected]> wrote: Hi Uncle Ted, I wanted to ask you a quick favor. I've taken on a challenge to organize 50 people to do something I think matters. Here's what I decided to do: ask 50...
Social Media Action Camp… Return on Relationship Presentation (Video)
Published on Mar 1, 2013 Ted Rubin speaking at the Social Media Action Camp January 31, 2013
My Buddy @greggweiss Has a Way With Words…
I met Gregg Weiss, better known to some as ScrambledGreggs, via social a few years back and have come to not only respect his intelligence, but especially his quest for knowledge, his sincerity and authenticity… and most of all his sense of humor. It is all about...
The Media Insurgency Has Begun. Viva La Revolution! ~via @Katadhin
Originally published at Collective Bias by John Andrews (@Katadhin) I’ve been thinking about Daniel Morgan recently. Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army. Having...
The Problem with Assumptions
I personally believe that assumptions are the mother of all screw-ups when it comes to relationships in general, and business relationships in particular. When we make assumptions, we’re limiting ourselves to a narrow view of things—a tiny window from which we view...
“Ugly socks for social media success” – a true story featuring Ted Rubin via @ehatziioannou
Published on Mar 16, 2013 Lefti met Ted Rubin at SXSW to talk about his new book: ROR, Return on Relationships (#RonR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as...
"Ugly socks for social media success" – a true story featuring Ted Rubin via @ehatziioannou
Published on Mar 16, 2013 Lefti met Ted Rubin at SXSW to talk about his new book: ROR, Return on Relationships (#RonR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as...
"Ugly socks for social media success" – a true story featuring Ted Rubin via @ehatziioannou
Published on Mar 16, 2013 Lefti met Ted Rubin at SXSW to talk about his new book: ROR, Return on Relationships (#RonR). Ted is a leading voice in the social marketing space and the Chief Social Marketing Officer at Collective Bias. In this interesting as well as...
Remind a Teacher, Coach, or Mentor what they mean to you…
From: Emma Sokoloff-Rubin Date: Sun, Mar 17, 2013 at 10:37 AM Hi Uncle Ted, I wanted to ask you a quick favor. I've taken on a challenge to organize 50 people to do something I think matters. Here's what I decided to do: ask 50 people to pick a teacher--teacher...
MOMentumNation / @HollyPavlika is Joining The Land of Shopper Marketing, Crazy Socks and Hugs.
Posted originally on MOMentumNation.com on Wednesday, March 13th, 2013 at 7:45 am.Written by Holly Pavlika MOMentumNation is now a part of Collective Bias. John Andrews, CEO of Collective Bias said, “We’re thrilled to have a social pioneer like Holly joining us at...
Some Top Social Hits & Misses of the Past Few Weeks
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...
Some Top Social Hits & Misses of the Past Few Weeks
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it...