Straight Talk Blog
Ted RubinIf you are only focused on the Money, you risk completely overlooking the People
I was with a senior marketing executive from a major retailer recently and we got into an hour long conversation about Return on Relationship™, my philosophy, and what it means to me. He was incredibly interested personally and for his company, is a very...
Message to Businesses: Change Your Framework—Change Your Future
Originally posted at IBM Smarter Commerce... Redefining commerce in the age of the customer. A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said: “Businesses try to force-fit their own framework onto the...
You Can Make a Difference So Easily Now Thanks to @ShotAtLife & #Blogust
Published on Jul 24, 2012 by detroitmommies Ted Rubin talks about Shot@Life #Blogust and what the program is doing to help children get a shot at life by providing them with the immunizations they need to survive... and what we can do to help . Blogust is a...
You Can Make a Difference So Easily Now Thanks to @ShotAtLife & #Blogust
Published on Jul 24, 2012 by detroitmommies Ted Rubin talks about Shot@Life #Blogust and what the program is doing to help children get a shot at life by providing them with the immunizations they need to survive... and what we can do to help . Blogust is a...
You Can Make a Difference So Easily Now Thanks to @ShotAtLife & #Blogust
Published on Jul 24, 2012 by detroitmommies Ted Rubin talks about Shot@Life #Blogust and what the program is doing to help children get a shot at life by providing them with the immunizations they need to survive... and what we can do to help . Blogust is a...
State of Now #140conf NYC 2012: Ted Rubin, “Moments” (video)
Here is your Moments presentation from #140conf12. If you decide to post the video, please include a link to https://nyc.stateofnow.com and the #140conf12 hashtag. Thanks for being a part of #140conf12. It was great to have you.
State of Now #140conf NYC 2012: Ted Rubin, "Moments" (video)
Here is your Moments presentation from #140conf12. If you decide to post the video, please include a link to https://nyc.stateofnow.com and the #140conf12 hashtag. Thanks for being a part of #140conf12. It was great to have you.
State of Now #140conf NYC 2012: Ted Rubin, "Moments" (video)
Here is your Moments presentation from #140conf12. If you decide to post the video, please include a link to https://nyc.stateofnow.com and the #140conf12 hashtag. Thanks for being a part of #140conf12. It was great to have you.
Brand Advocacy: The Social Alchemy of Turning Relationships to Gold
Posted originally at OpenView Labs Every social marketer wants to turn followers into fanatics. With strong brand advocacy, your fans and followers shout your company’s praises — and products — to everyone they’re connected to. Learn how to acquire brand advocates...
Marketing Made Simple TV featuring Ted Rubin… via @fearlesscomp
Marketing Made Simple TV featuring Ted Rubin, social media maven and author of Return on Relationship from Jeffrey Ogden on Vimeo. Using our new high resolution software, this is the highest quality show ever for Marketing Made Simple TV. In this show, Ted Rubin...
Marketing Made Simple TV featuring Ted Rubin… via @fearlesscomp
Marketing Made Simple TV featuring Ted Rubin, social media maven and author of Return on Relationship from Jeffrey Ogden on Vimeo. Using our new high resolution software, this is the highest quality show ever for Marketing Made Simple TV. In this show, Ted Rubin...
The power of Pinterest… a resource list on Pinterest usage and the power of the platform.
4 Suggestions for Building User-Generated Content… ~via @CrowdWeek
Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to...
A Secret to Innovation: Childlike Imagination
Need inspiration to do a better job of marketing, collaborating and growing a better future for your business? Then observe your kids (or somebody else’s kids if yours are grown). The kind of imagination we had as children tends to get put away as we grow...
ROR, Return on Relationship™ — Contact Management
Published on Jul 12, 2012 by CollectiveBiasROR Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of the upcoming book "Return on Relationship", sits down with Ramon B. Nuez Jr., Editorial Director of Crowdsourcing Week, to discuss how to manage...
Be Yourself on a Sales Call… via @iannarino
Guest Post S. Anthony Iannarino Catalyst. Instigator. Agitator. Website: https://www.thesalesblog.com Twitter: iannarino You have to be a professional salesperson if you are going to create and win opportunities. You must also be a value creator. You have to be...
Return on Relationship / Collective Bias videos… via @Listly
Return on Relationship / Collective Bias videos View more lists from Nick Kellet This list is a widget via List.ly and will refresh every time the page loads and anyone signs up and participates in the list on my site.
ROR: Return on Relationship™ — Will They Buy From Me
Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of the upcoming book "Return on Relationship", sits down with Ramon B. Nuez Jr., Editorial Director of Crowdsourcing Week, to discuss whether or not consumers actually buy from people and brands...
The 4th of July – “INDEPENDENCE DAY” – Declare Yours!
The thought of Independence Day brings to mind the economic environment we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our heads...
Want to Scale Social Messaging? Get Your Customers’ Help!
The social space is getting so crowded that brands have to work DOUBLY hard to achieve any kind of traction in social messaging. How do you develop awareness around your product or service when the stream is so busy you can’t get a word in edgewise? Here’s one...
Why in the World Would Anyone Think Bloggers Should Work for Free? (via @Katadhin)
Authored by John Andrews (@Katadhin) Try this, call Time Warner and tell them you’d like them to advertise your product on Franklin & Bash, Cooking Light and in People. Tell them it’s a really great new product and their audience will love it and that you’ll put...
ROR– The Importance Of Images In Social (Video)
Published on Jun 27, 2012 by CollectiveBiasROR Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of the upcoming book "Return on Relationship", discusses the importance of using images in social with Ramon B. Nuez Jr., Editorial Director of...
Adam Cohen (@dadarocks) & Ted Rubin discuss ROI and ROR at BlogWorldExpo (Video)
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....
Adam Cohen (@dadarocks) & Ted Rubin discuss ROI and ROR at BlogWorldExpo (Video)
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....
Adam Cohen (@dadarocks) & Ted Rubin discuss ROI and ROR at BlogWorldExpo (Video)
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....
Social Engagement: Talk with Everybody, or Concentrate on a Few: What’s Best?
A while back I commented on Aaron Biebert’s blog post, Why @Garyvee Should NOT Stop Tweeting at His Groupies, where he discusses the pros and cons of trying to interact with a million followers (read my comments here, and below). Aaron was of the opinion that rather...
A Father’s Day message to my daughters…
No man can possibly know what life means, what the world means, what anything means, until he has children and loves them. And then the whole universe changes and nothing will ever again seem exactly as it seemed before. In my eyes… that goes double for having...
A Father's Day message to my daughters…
No man can possibly know what life means, what the world means, what anything means, until he has children and loves them. And then the whole universe changes and nothing will ever again seem exactly as it seemed before. In my eyes… that goes double for having...
Being There for My Daughters (My Father’s Day Guest Post via @meganrosker)
My Guest post at Let Children Play. Thanks for the feature Meg. Love what you are doing at Let Children Play 🙂 June 15, 2012 By Ted Rubin As a divorced dad, I am constantly focused on involvement and presence. Don’t be left out of your kids’ lives, I...
Being There for My Daughters (My Father's Day Guest Post via @meganrosker)
My Guest post at Let Children Play. Thanks for the feature Meg. Love what you are doing at Let Children Play 🙂 June 15, 2012 By Ted Rubin As a divorced dad, I am constantly focused on involvement and presence. Don’t be left out of your kids’ lives, I...