Straight Talk Blog
Ted Rubin
The Future of Content Marketing… Cat Margulis with Ted Rubin and John Andrews
https://youtu.be/Zeco0nC5BH8 In this interview for The Future of Content Marketing, host Cat Margulis and guests Ted Rubin and John Andrews talk about relationship building, old marketing versus new marketing, retail relevancy, and the biggest misconceptions around...
How Will Universal Coupons Impact Grocery E-Commerce?
The coupon industry is facing a number of challenges, including fraud, operational inefficiencies, and slow settlement. In order to modernize this process, the industry has decided to move to a new application identifier, AI (8112), which centralizes all coupon data...
Evergreen Trading Offers Brands a Solution to Real Estate Challenges
The real estate market is in flux. From brick-and-mortar retail falling out of favor, to the future of offices up in the air, many companies have had a hard time pinpointing smart commitments in physical spaces. Whether a company is in the restaurant game, the retail...
The “Nitro Coffee Club” Story Begins
Nick and Brian created Nitro Coffee Club to make nitro cold brew easier to enjoy daily, and more affordable. It started with Nick's daily ritual of walking to his local coffee shop for a fresh dark roast. However, one day Nick discovered the rich and smooth delight...
Quality Customer Service Requires…
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
A Smart Strategy for Savvy Brands
WATCH THE "1min+" OVERVIEW VIDEO ⬇️ EvergreenTrading.com EvergreenTrading.com
A Brand is what a Business does… a Reputation is what people Remember and Share
Brand and reputation are two vital components of a company's image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does to...
Companies Need to Step Beyond Creating a “Culture” and Nurture “Employee Community.”
Follow-up Blog post to... Culture of Community... https://tedrubin.com/culture-of-community/ Creating a positive culture within a company is crucial for employee engagement, productivity, and overall success. But in today's fast-paced business environment, simply...
Go Where the Love Is
"Go Where the Love Is" is a simple yet powerful concept that can be applied to all types of relationships. It's about focusing on the people in your life who already love you, or seem to be leaning in that direction, rather than trying to win over those who don't. We...
Take Control of Your Content Consumption
This is a great article, While Everyone Is Distracted By Social Media, Successful People Double Down On An Underrated Skill, a valuable read, and exactly what John Andrews has always encouraged me to do. I curate my most important learning content including...
My Relationship with Cigars
Cigars, for me, are all about the relaxation that comes with the Ritual, Bonding, and Camaraderie. For many reasons I do my best to make it few and far between, but the main reason I will turn down the occasional cigar when offered is the way they make me feel after...
NO ONE Can Take Away Your Memories and Love That You Carry Inside
Hi everyone, hope you are all looking forward to the New Year. During the holidays so many of us address our lives, motives, accomplishments, and happiness. There is something I want to share with you heading into 2023... What we do, how we feel, what we hold in our...
Find the Good, Put People First, and Never, Ever Give Up on What is Most Important to You!
FIND THE GOOD, PUT PEOPLE FIRST, AND NEVER, EVER GIVE UP ON WHAT IS MOST IMPORTANT TO YOU... that's it my friends, no more needs to be said as we close out Chanukah and Christmas on the same day this year. All my very best to you, your families, and those you love,...
One of Our Own Needs Your Help ~via @BeGoodToPeople
This post was a must share for me, via Be Good To People, a community I have supported and valued for many years, and “about” a member of the community who could not be more deserving of everyone’s love and support… Tim McDonald One of Our Own Needs Your Help Tim has...
The Prevailing Path of 5:2 Intermittent Fasting
The Prevailing Path of 5:2 Intermittent Fasting... by JohnAndrews When we built the initial concept of the Prevailing Path, our goal was to fully understand the shopper’s journey from discovery and awareness, to preference to purchase, and post-purchase usage and...
‘Look Into The Customer’s Eyes:’ Improving Retail Relevancy
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
Breaking the Retail Disconnect with Relevancy
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer relationships. In this episode of Customer Data Perspectives, Ted shares...
What is Your Business Value Proposition and Does it Set You Apart?
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services...
Branding at Its Best
The Story is Beyond Real and Worth the Read by DJ Edgerton For those of you who know, and not many do…my first real Job was at DDB Needham in NYC as an Mechanical artist during the summer of 1989. Still a student at Pratt Institute. Soon after, degree in hand, I...
Brand Kindness: Build Your Brand Reputation with Empathy and Compassion
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things… those moments of...
Chief Hugs Officer… and Beyond
We’re excited to re-introduce you to the always interesting and insightful Ted Rubin. We hope you’ll enjoy our conversation with Ted below. ~CanvasRebel.com Ted, thanks for joining us, excited to have you contributing your stories and insights. What’s been the best...
“Life isn’t About Finding Yourself… Life is About CREATING Yourself.”
The title of this post is a George Bernard Shaw quote I employed with my daughters in the hopes I would impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans would allow. I continue to try to influence...
Engage Your Contacts and Social Connections
Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance of being “present” when you’re communicating with someone. You know how...
Brand Humility… Clandestine Events + Experiences “Embodies” It
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the market! “Brand...
An Email Marketing List, and the Marketing That Follows
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
Rosh Hashanah… Let’s Seek The Humane Middle
Rosh Hashanah (Hebrew: רֹאשׁ הַשָּׁנָה), literally meaning the “beginning (also head) [of] the year” is the Jewish New Year. It marks the beginning of the year, according to the teachings of Judaism, clearly a time for reflection and hope. And right now “hope” for a...
How Can Brands and Retailers Use Universal Coupons to Drive Consumer Behavior?
In this installment of our Universal Coupon discussion, Brandi Johnson, CEO of The Coupon Bureau, sits down with John Andrews and Ted Rubin, authors of RETAIL RELEVANCY, to discuss the digital identity, personal avatars, offer relevancy, and the impact of Universal...
Clandestine Events + Experiences Embraces a ‘Return on Relationship’ Mindset
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
Is Executing Really the Only Thing?
How thinking and brainstorming convert to powerful strategy making. We live in a culture where the simple act of distraction-free thinking has become alien, daydreaming has been replaced with scrolling through a feed on our smartphones and the office is a place for...
The Long Beach Boardwalk #Experience… My Happy Place
A month of my summer, for the past few years, is all about my Long Beach, NY boardwalk experience. It’s not about a plan, or trying something new, or luxury… it’s about how being here, doing what I do every August, and how it makes me feel. It’s about what this...