Straight Talk Blog
Ted Rubin
BOOK LAUNCH… RETAIL RELEVANCY: How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World
➡️ ORDER your copy of... RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Retail is transforming from a place where people “get” things to the facilitation of “getting” things. Consumer shopping is changing in the digital age faster than many...
How My “Return on Relationship” (#RonR) Concept Was Conceived
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
Return on Relationship… Definition
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty,...
99% of “Influencers” Don’t Influence Anyone…
99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content. Most often, although not always, it's more about the content than the “influence.” The vast majority of what Brands consider and refer to as “Influencers” are media...
The Authentic Practitioners of Social Marketing
The authentic practitioners of social marketing – those who last, build connections, and foster relationships – know how to be authentic, honest, and real, without going over the top. They might touch on a controversial subject, but they'll do it thoughtfully, rather...
Thinking About Your Audience’s Audience
Thinking About Your Audience’s Audience: An Audvisor Insight from Ted Rubin "I’d like to share this insight I’ve chosen from Audvisor.com by Ted Rubin on thinking about your audience’s audience. Here is the insight in Ted’s own words (transcript lightly edited for...
Heading into the Holiday Season… FOCUS ON BUILDING COMMUNITY
This Thanksgiving, and Heading into the Holiday Season… FOCUS ON BUILDING COMMUNITY. A Network gives you Reach, A Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a...
Leadership
A true Leader Inspires. People naturally follow Leaders... when looking at an organization see who people emulate. They may preach, BUT it's the "leading by example" that matters. I often warn those I mentor, and my mentorship is also often by example, or...
Change The Way You Stay Connected to The World with Lucyd Bluetooth Sunglasses
LUCYD LYTE BLUETOOTH SUNGLASSES ARE THE PERFECT GIFT! Love my Lucyd Lyte Bluetooth Sunglasses. I think we all have become accustomed to always being connected, and due to that we have lost some of our connection to what is going on around us… #bluetoothglasses help...
The Industry Transformation Coalition Author Lecture Series with Ted Rubin: Part Two
INDUSTRY TRANSFORMATION COALITION (ITC) PART II - AUTHOR LECTURE SERIES: TED RUBIN Expert Panelist: Ted Rubin, Author & Entrepreneur Topic: Return on Relationship Length: 32 Minutes Purchase Book: Return on Relationship Topics: How his daughter taught Ted how to...
The Industry Transformation Coalition Author Lecture Series with Ted Rubin: Part One
INDUSTRY TRANSFORMATION COALITION (ITC) PART I - AUTHOR LECTURE SERIES: TED RUBIN Expert Panelist: Ted Rubin, Author & Entrepreneur Topic: Return on Relationship Length: 28 Minutes Purchase Book: Return on Relationship Topics: How to care for relationships;...
Culture of Community
As my thinking has evolved around the topic of Employee Advocacy, I have come to realize that a "program" is not the best way to proceed. Although the idea is a good one, all too often this becomes like many other programs... stale, ignored, sometimes despised, and...
Customer Experience is Your Only True “Real” Branding
It is very, very rare to have your customer's full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
Lead Gen and… Customer Experience with Your Marketing
Always focus on truly adding value and be sure to do whatever you can to form a human connection—people do not want to be treated as a number. Yes, you can measure and track numbers, and bang people relentlessly over the head... and make sales. BUT... Your...
Relationships ARE the Most Valuable Currency
How do you build and strengthen relationships with your audience (as a whole, and as individuals) to increase your Return on Relationship, ROR, #RonR? 1. Listen If you want to be heard above the ever-growing social media “noise,” you need to first listen to your...
TRUST and Relationships
TRUST is built upon interaction, when you’re true to your word, authentic, and genuine. To build relationships online, you (as a brand or individual) have to offer value in return. TRUST requires INCLUSION... and “TRUST Exchanges” are a part of everything we do. TRUST...
What is the True Value of Social Media to a Brand?
What is the true value of Social Media to a brand? I believe many are STILL looking at this in too narrow and traditional a fashion. Most people are focused on trying to assign a dollar value to each Facebook post, like, share, Twitter follower, TikTok view, etc.,...
Return on Relationship, Personal Commerce, Digital Marketing’s Future and More
“Much of a future consumer’s product needs are becoming anticipated and automated... it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the demand has fully materialized.” -Ted Rubin Voices In Personalization (VIP) is a...
The Emotional Connection: How Networking Drives Sales
THIS INTERVIEW BEGINS AT MINUTE 5:50... Ted is a leading Social Marketing Strategist with millions of social media followers in his network. How does he leverage his influencer power to further his business objectives? Entertaining, funny, engaging and compelling, Ted...
Provocateur Ted Rubin Joins Dori DeCarlo in the Business Spotlight on #WordofMomRadio
About The Word of Mom Media Network Word of Mom Radio, THE radio show for Mompreneurs and Business Women, has been sharing the wisdom of women on BlogTalkRadio for more than seven years. Mompreneurs, women-owned and home-base businesses are breaking those myths that...
New Times, Building Relationships and How “NoLetUp!” Was Born
Truly enjoyed this interview with Dryver Larrison, the son of a good friend and colleague Jim Larrison who is Co-Founder of Dynamic Signal.
Evolving Digital Self – Return on Relationship
LISTEN HERE... Dr. Heidi talks with Ted Rubin, leading Social Marketing Strategist, Author of "Return on Relationship" / Speaker / Strategic Advisor / Provocateur. In March 2009 Ted started using and evangelizing the term ROR, Return on Relationship #RonR. Many people...
A Tribute to Bruce Rubin… who’s Superpower was making every friend feel like his “Best Friend”
Incredibly tough day Thursday attending our dear lifelong friend, Bruce Rubin’s, funeral. His wife Lisa, they met 11 years ago, and were married in 2017, orchestrated a lovely and memorable funeral service and celebration of his life. Lisa spoke at the service with...
Gaining Return on Relationship Whilst Being Good to People
WATCH THE VIDEO BELOW ⬇️⬇️⬇️ Ted Rubin talks to Jason Barnard about RonR (Return on Relationship) and about building an audience that truly engages with you and is truly relevant to your brand and products. Ted is famous for his motto ‘Return on Relationship‘ and ‘Be...
Lucyd Bluetooth Glasses Will Change the Way You Stay Connected to the World
SEE VIDEO BELOW ⬇️⬇️⬇️ Love my Lucyd Lyte Bluetooth Sunglasses. I think we all have become accustomed to always being connected, and due to that we have lost some of our connection to what is going on around us... #bluetoothglasses help bring back some of what we are...
Independence Day Comes Every Year… Some Years it Means More Than Others
Independence Day brings to the forefront all the challenges we have been facing since the beginning of 2020. It's been a long haul through this pandemic, and we are not done yet, and a contested election along with its aftermath (🤦🏻♂️), but thanks to amazing work,...
Learning to Dance in the Rain and Stay Upbeat… #NoLetUp!
Highlights of my Interview with friend and podcaster Nathaniel Schooler, @NatSchooler... Attitude and Perspective that Leads to a Positive Mindset Fighting to Keep his daughters in his life. Having a positive attitude despite the pain. Getting through this pain is...
Happier at Work: Business, Community, and Return on Relationship
Happier at Work · 64: Business community & return on relationships with Ted Rubin ‘’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin. Companies need to step beyond creating a "Culture" and nurture...
Social ROI: Measuring Return on Relationship Is Invaluable
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
Ted’s Bluetooth Sunglasses Memorial Day Weekend
Hey everyone, don't know about you but I can't believe it's already Memorial Day Weekend 2021... not sure what happened to 2020, but I am excited for all the new beginnings starting this summer. One thing I have done a lot of the past year is multi-tasking. Not the...